Senior Product Marketing Manager, Upmarket

What You'll Do

• Own the go-to-market strategy for the upmarket segment from positioning through launch and ongoing iteration, ensuring messaging resonates with larger service businesses and clearly differentiates GlossGenius from competitors
• Design AI-powered workflows for customer research, competitive analysis, and content production that compress the cycle between insight and execution across the upmarket GTM motion
• Build and evolve a funnel with Sales, Product, and Growth that blends PLG motions with direct sales, defining where each works best
• Lead market research and competitive analysis to surface upmarket-specific pain points, buying behaviors, and emerging trends
• Equip marketing with channel assets that acquire this segment and arm sales with collateral, case studies, and competitive positioning that closes deals
• Define success metrics and ICP in partnership with Strategy and Operations, tracking pipeline, conversion, ACV, and retention
• Influence product roadmap decisions based on customer insights, market demands, and competitive gaps, serving as the voice of the upmarket customer inside the company

What We're Looking For

• 4+ years of product marketing experience, with proven end-to-end experience taking a company into a larger customer segment and building the GTM motion from scratch
• You have built AI-powered workflows for research, competitive analysis, or content production that changed how a PMM function operates, not just made individual tasks faster
• Comfortable operating in ambiguity, with a track record of defining the approach when no playbook exists
• Deep understanding of sales enablement and competitive positioning, with demonstrated ability to move win rates through collateral, training, and messaging that actually lands with sales reps
• Data-driven approach to decision-making, making calls based on what the funnel and customers are signaling rather than intuition alone
• Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling messaging for multiple audiences

Benefits & Perks

• Competitive health & dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody
• Base salary between $160,000–$180,000 + equity + benefits
• Eligible to participate in GlossGenius's equity plan