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DuolingoDuolingoNew York, NY

Product Marketing Lead

Lead go-to-market strategy and launches for Duolingo's priority products. Partner with Product, Brand, and Analytics to define positioning, drive adoption, and measure impact.

163k – 245k
On-site8+ YOEProduct Marketing

About the role

Responsibilities

  • Lead audience definition, value proposition, and positioning for priority products/features; align cross-functional partners on who the products are for and how we will win in the market
  • Own the go-to-market strategy and launch plan for high-impact bets; coordinate in-app moments and external channels (Comms, social, Lifecycle, performance, creators) to drive awareness and adoption
  • Be the voice of the consumer by gathering consumer and market insights to help inform product decisions
  • Translate strategy into clear requirements, milestones, owners, and success metrics; run effective rituals (kickoffs, status, reviews, retros) and keep documentation tight and current
  • Partner with Product to sequence experiments and announcements; use early signals to shape story, targeting, and channel mix before, during, and after launch
  • Drive cross-functional alignment across Product, Brand, Performance, Comms and Business Development for launch readiness and on-time delivery
  • Measure impact against adoption, conversion, and awareness goals; synthesize learnings with Analytics and recommend iterations to improve performance post-launch
  • Contribute to the Product Marketing operating system: calendars, intake, templates, and playbooks that help the function scale efficiently

Requirements

  • 8+ years in product marketing, product strategy or equivalent go-to-market roles in consumer tech, gaming, or subscription products, owning positioning and launches end-to-end with demonstrable business impact
  • Proven ability to turn strategy into execution: building plans, timelines, and cross-functional workflows; identifying risks early and driving mitigation to protect delivery
  • Excellent communication and facilitation skills with senior and cross-functional stakeholders; drive decisions, clarify trade-offs, and keep teams aligned in fast-moving environments
  • Data-informed mindset and comfort with experimentation; define success metrics and use market and performance signals to refine strategy after launch
  • Hands-on experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches
  • Comfort operating with ambiguity; bring structure and focus without dulling speed or creativity

Nice-to-Haves

  • Experience leading GTM for new products or categories and finding product-market fit in new segments or markets
  • Track record partnering on creator/community or strategic co-marketing programs to accelerate adoption
  • Experience coordinating multi-market launches and localization workflows with regional partners
  • Familiarity with in-app product marketing surfaces and announcement systems, and how to sequence them with external channels
  • Background in a consumer subscription, gaming, or edtech company

Skills

Product MarketingGo-to-Market StrategyPositioningLaunch PlanningCross-Functional CollaborationConsumer InsightsData AnalysisExperimentationBrand CollaborationPerformance Marketing

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