Product Marketing Manager - Regulated Industries

Vertical positioning and messaging

Own and evolve our narrative for public sector. Translate Tines' platform capabilities into language that resonates with government buyers, compliance stakeholders, and technical evaluators. Be the person on the team who understands what the federal market needs and can map it back to what Tines can offer.

Go-to-market execution

Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful. Partner closely with the field on talk tracks, events, and materials.

Compliance and certification

Serve as the primary product marketing contact for compliance initiatives including FedRAMP. Work across product, legal, security, and GTM to translate certification requirements into market-facing narratives and enablement materials.

Product launches and positioning

Partner with the platform team to deliver product launches and releases to regulated audiences. Support adoption with FAQs, compliance briefs, and resources that help highly regulated customers move fast and conscientiously.

Thought leadership and content

Create the assets, including pitch decks, white papers, blogs, compliance briefs, and tech specs, that build Tines' credibility and presence in regulated markets. Support executive leadership with thought-leading positions on AI in government and regulated industries.

Internal enablement

Run technical trainings and equip colleagues across commercial and technical roles with everything they need to sell and win in regulated industries.

Competitive intelligence

Provide technically grounded insights on our differentiation to support commercial and engineering colleagues serving highly regulated customers.

What you bring with you:

• 7+ years of experience in B2B product marketing, including demonstrated experience helping a company enter or grow within the public sector or a regulated market
• Experience at a fast-moving technology company is strongly preferred
• Familiarity with public sector procurement and compliance frameworks, including FedRAMP
• Comfort navigating a highly technical product and translating complexity into approachable, compelling narratives. You do not need to write the code, but you need to understand what it does and why it matter

How you work

• You move fast without cutting corners. You know when attention to detail is non-negotiable and when speed is the right call, and you do not need to be told which is which
• You leverage AI to move faster but do not rely on it to do your job. Your judgment, point of view, and craft are your own
• You are comfortable presenting your thinking and defending a point of view in a room that includes legal, security, product, and executive stakeholders, and iterating quickly based on feedback
• You are a clear, confident written and verbal communicator
• You manage projects with rigor, keep stakeholders aligned, and operate independently without needing close direction

Requirements

• US citizenship required. This role involves engagement with government customers and programs that carry citizenship requirements
• Based on the US East Coast, with a preference for the Washington DC or Maryland metro area
• Approximately 40% travel required

Target Annual Compensation:

$165 - $180k + equity