Senior Marketing Campaign Manager

Responsibilities

• Lead the development and execution of a global demand generation strategy and campaigns calendar, uniting the cross-functional marketing team around Glean’s core campaigns.
• Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.
• Develop trusted relationships and design for integrated collaboration across product marketing, content, creative, web, digital, regional marketing, ABM, events, sales, and enablement teams.
• Consistently measure, analyze, and optimize campaign performance to drive continuous improvement across all aspects of the demand funnel. Provide strategic input when collaborating with the marketing operations team to build actionable reports and dashboards, contribute to business reviews, and synthesize findings for the broader marketing team.
• Own and optimize a global demand generation budget, strategically allocating spend for Glean’s core campaigns across programs in line with ROI goals.
• Keep testing new messaging angles and timely real-world themes to develop proven, ROI-focused playbooks.

Requirements

• 8+ years of progressive demand generation experience, with at least 3 years of integrated campaign experience; preferably in designing B2B campaigns for CIO/IT leader personas.
• Hands-on experience designing and implementing campaign infrastructure and a full-funnel demand generation mix, including budget ownership and cross-channel investment planning. Proven track record of driving significant lead and pipeline growth.
• Analytical fluency, comfortable diagnosing funnel health and building clear, executive-ready reporting.
• Diplomatic, team-oriented leader able to build alliances, align team members around shared goals, and keep stakeholders focused on a strategic direction.

Compensation & Benefits

• Base salary range: $165,000 - $187,000 annually.
• Variable compensation, equity, and benefits eligibility.
• Comprehensive benefits including Medical, Vision, Dental coverage, generous time-off, 401k, home office stipend, education and wellness stipends, company events, and daily lunches.