Senior Product Manager, Retailer Platform
Own vision and roadmap for Instacart's Retailer Platform storefront theming and visual merchandising tools. Partner with major retailers and 5+ cross-functional teams to deliver scalable B2B SaaS capabilities.
About the job
Responsibilities
- Define and drive a multi-year strategy and roadmap for Storefront Platform theming and merchandising tools (templates, components, style tokens, page builders, personalization).
- Lead customer discovery with major retailers; translate brand and merchandising requirements into scalable, secure platform capabilities.
- Own end-to-end execution across 5+ teams: write PRDs, prioritize backlogs, sequence launches, and drive outcomes through metrics such as adoption, time-to-launch, conversion lift, and attach rate.
- Partner with Design to evolve a storefront design system and WYSIWYG tooling.
- Partner with Engineering to define APIs/SDKs and internal tools that accelerate implementation.
- Serve as the point person for executive and cross-functional communication; align stakeholders across R&D and Commercial.
Requirements
- 6+ years of product management experience building B2B SaaS or platform products.
- 3+ years working directly with enterprise customers in retail, e-commerce, or adjacent industries.
- 2+ years shipping web theming, CMS, site builder, or design system tooling used by multiple external customers or internal teams.
- Proven track record leading multi-quarter roadmaps across 5+ cross-functional partners and 10+ stakeholders.
- Proficiency with web fundamentals (HTML/CSS, component libraries, responsive design, performance, accessibility aligned to WCAG 2.1).
- Proficiency with analytics/experimentation (write SQL, use Looker or Amplitude; A/B testing).
- Experience presenting product strategy, trade-offs, and results to VP+ audiences.
- Bachelor’s degree in Computer Science, Engineering, Design, or related field, or equivalent practical experience.
Nice-to-Haves
- Experience with e-commerce or site-building platforms such as Shopify, Webflow, Squarespace/Weebly, Adobe Experience Manager, Contentful.
- Experience building extensible platform surfaces, including APIs/SDKs and developer or partner ecosystems.
- Background in merchandising, personalization, or search/browse optimization for large catalogs.
- Familiarity with brand governance, legal/compliance reviews, and change management within large retailers.
- Experience with internationalization/localization, SEO best practices, and performance optimization at scale.
- Willingness to travel up to 20% for retailer workshops, co-development sessions, and key launches.
Skills
B2B SaaS, Product Management, Roadmapping, Prds, Web Theming, Cms, Site Builders, Design Systems, HTML, CSS, Component Libraries, Responsive Design, Wcag 2.1, SQL, Looker
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