Paid Social Creative Strategist

Responsibilities

• Lead deep audience and market research to uncover new personas, pain points, and use cases worth targeting.
• Turn that research into a steady backlog of net-new ad concepts, each with a clear rationale for why it should win.
• Write sharp creative briefs that give designers, editors, and producers a clear direction to execute against.
• Develop angles, hooks, and messaging built around how people actually behave on Instagram, Facebook, and TikTok.
• Define what to test next and why, isolating variables so every result teaches us something.
• Keep a deep bench of fresh ideas in flight to stay ahead of creative fatigue.
• Partner with performance marketing managers to turn account needs into concrete creative direction.
• Read performance signals and feed them back into sharper concepts.

Requirements

• Proven experience as a creative strategist in a high-volume, high-velocity performance creative environment.
• Strong track record of paid social creative for live Meta and/or TikTok campaigns, with results you can speak to.
• Real grasp of direct-response creative: audiences, angles, hooks, and why an ad wins or loses.
• Deep fluency in audience and market research, and the instinct to turn it into non-obvious angles.
• Range to own strategy end to end and the scrappiness to write the hooks and do the research yourself.
• Proactive, self-directed working style.
• Fluency in Motion (or a comparable creative analytics tool).
• Comfort reading metrics such as hook rate, hold rate, and CTR, and turning them into the next round of concepts.

Nice-to-Haves

• Experience at a consumer subscription app, a growth agency running paid social, or a DTC/ecommerce brand.
• Comfort folding AI tools into research and ideation to move faster.
• A love of music and an eye for culture.

Compensation

This is a contract role paying $80 to $120 per hour, depending on experience, at roughly 20 to 40 hours per week.