General Manager
Own and drive growth for a major co-branded credit card program by managing strategic partner relationships, P&L, marketing initiatives, and cross-functional execution to meet business objectives.
About the job
Key Responsibilities
Strategic Partnership Management
- Cultivate and maintain strong relationships with key stakeholders at partner brands, including senior executives, marketing teams, and operational leaders
- Collaborate with partners to develop and execute a strategic vision for the credit card program, aligning with their business objectives
Program Growth and Performance
- Develop and implement strategies to drive acquisition of new credit card customers while maximizing value of existing cardholders
- Monitor and analyze program performance, identify growth opportunities, and develop action plans to achieve program goals
Marketing and Promotion
- Collaborate with brand marketing teams to create effective promotional campaigns and marketing initiatives to increase cardholder engagement and usage
- Lead annual and quarterly planning, budgeting, and forecasting processes
- Analyze market trends and competitive landscape to identify opportunities for product enhancements and promotions
Compliance and Risk Management
- Partner with compliance team to ensure Credit Card programs adhere to all regulatory and compliance requirements
- Implement risk management strategies to safeguard the program's financial health
Reporting and Analysis
- Generate regular reports on program performance and provide insights to senior management
- Conduct in-depth data analysis to identify trends, customer behaviors, and areas for improvement
Cross-functional Collaboration
- Work closely with product, risk, compliance, customer service, and finance teams to support program success
Requirements
- 6+ years of relevant program and relationship management, operations, and marketing experience in financial services
- Experience in co-brand credit card environment preferred
- Experience in eCommerce and/or Sportsbook a plus
- Proven ability to play client services role with demonstrated ability to marry goals of two brands to drive mutual growth
- Exceptional project management skills with ability to handle multiple priorities and execute flawlessly
- Strong business acumen - track record of owning and managing P&Ls, leveraging data to inform decision-making
- Experience allocating marketing budgets, forecasting account growth, and leading annual/quarterly planning processes
- Strong communication skills with ability to present to large audiences including executive stakeholders
- Experience leading cross-functional projects with high attention to detail
- Collaborative problem-solving approach
- Proficiency in Google Workspace (Gmail, Docs, Sheets, Slides, Drive) a plus
Skills
Partnership Management, P&L Management, Financial Services, Program Management, Marketing Strategy, Budgeting And Forecasting, Cross-Functional Collaboration, Data Analysis, Project Management, Client Services
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