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ImprintImprintSan Francisco, CA

General Manager

Own and drive growth for a major co-branded credit card program by managing strategic partner relationships, P&L, marketing initiatives, and cross-functional execution to meet business objectives.

200k – 250k/yr
On-site6+ YOEBusiness Operations

About the role

Key Responsibilities

Strategic Partnership Management

  • Cultivate and maintain strong relationships with key stakeholders at partner brands, including senior executives, marketing teams, and operational leaders
  • Collaborate with partners to develop and execute a strategic vision for the credit card program, aligning with their business objectives

Program Growth and Performance

  • Develop and implement strategies to drive acquisition of new credit card customers while maximizing value of existing cardholders
  • Monitor and analyze program performance, identify growth opportunities, and develop action plans to achieve program goals

Marketing and Promotion

  • Collaborate with brand marketing teams to create effective promotional campaigns and marketing initiatives to increase cardholder engagement and usage
  • Lead annual and quarterly planning, budgeting, and forecasting processes
  • Analyze market trends and competitive landscape to identify opportunities for product enhancements and promotions

Compliance and Risk Management

  • Partner with compliance team to ensure Credit Card programs adhere to all regulatory and compliance requirements
  • Implement risk management strategies to safeguard the program's financial health

Reporting and Analysis

  • Generate regular reports on program performance and provide insights to senior management
  • Conduct in-depth data analysis to identify trends, customer behaviors, and areas for improvement

Cross-functional Collaboration

  • Work closely with product, risk, compliance, customer service, and finance teams to support program success

Requirements

  • 6+ years of relevant program and relationship management, operations, and marketing experience in financial services
  • Experience in co-brand credit card environment preferred
  • Experience in eCommerce and/or Sportsbook a plus
  • Proven ability to play client services role with demonstrated ability to marry goals of two brands to drive mutual growth
  • Exceptional project management skills with ability to handle multiple priorities and execute flawlessly
  • Strong business acumen - track record of owning and managing P&Ls, leveraging data to inform decision-making
  • Experience allocating marketing budgets, forecasting account growth, and leading annual/quarterly planning processes
  • Strong communication skills with ability to present to large audiences including executive stakeholders
  • Experience leading cross-functional projects with high attention to detail
  • Collaborative problem-solving approach
  • Proficiency in Google Workspace (Gmail, Docs, Sheets, Slides, Drive) a plus

Skills

Partnership ManagementP&L ManagementFinancial ServicesProgram ManagementMarketing StrategyBudgeting And ForecastingCross-Functional CollaborationData AnalysisProject ManagementClient Services
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