Senior Designer, Creative Systems
Senior designer responsible for building scalable creative and brand systems, templates, and self-service tools across web, email, and marketing channels. Requires 5+ years of design experience, expert Figma proficiency, strong visual craft, and experience with design-system governance and AI-assisted workflows.
About the job
Responsibilities
- Create, evolve, and maintain scalable design systems, component libraries, templates, design tokens, and modular frameworks across web, email, brand, and marketing experiences.
- Translate creative direction, brand principles, and design strategy into flexible, reusable systems.
- Collaborate with web, brand, marketing, art direction, and creative leadership to align systems with brand standards and campaign needs.
- Identify recurring design challenges and develop scalable solutions that simplify and standardize workflows.
- Build self-service tools and templates that enable non-designers and cross-functional partners to create high-quality, on-brand work.
- Create documentation, usage guidelines, educational resources, governance models, contribution processes, and quality standards.
- Ensure systems support diverse audiences, channels, formats, and business needs while remaining consistent, accessible, and visually compelling.
- Explore AI, creative automation, and emerging technologies to improve scalability, content production, and self-service workflows.
- Present design systems and solutions to stakeholders, incorporate feedback, and contribute to bespoke campaign creative when needed.
Requirements
- 5–8+ years of experience in design systems, digital design, visual design, brand design, or marketing design.
- Portfolio demonstrating exceptional visual design craft and experience building and applying scalable design systems or creative solutions.
- Advanced knowledge of typography, composition, visual hierarchy, color, layout, accessibility, and visual storytelling.
- Expert proficiency in Figma, including components, variants, variables, Auto Layout, styles, design tokens, libraries, and advanced prototyping.
- Experience creating and maintaining design systems, component libraries, templates, or modular frameworks across web, brand, email, or marketing.
- Experience developing design-system governance, documentation, contribution processes, or long-term maintenance structures.
- Experience designing templates and self-service experiences for non-designers.
- Strong understanding of brand systems and translating creative direction into repeatable design solutions.
- Ability to collaborate with creative leaders, art directors, designers, copywriters, marketers, developers, and other cross-functional partners.
- Excellent communication and presentation skills.
- Demonstrated experience with AI-assisted design and creative workflows.
- Ability to manage multiple initiatives in a fast-paced environment.
Nice-to-haves
- Motion design experience.
- Prototyping experience.
- Front-end development experience.
Compensation
- Annual salary: $100,000–$125,000.
Skills
Figma, Design Systems, Design Tokens, Auto Layout, Prototyping, Typography, Accessibility, Brand Systems, Creative Automation, Artificial Intelligence, Component Libraries, Visual Design
Similar jobs
Brand Design jobs
Okta
Bellevue, WADesign and execute branded digital experiences for okta.com, partnering with creative, UX, content, development, and production teams. Requires 5+ years of copywriting experience, a strong digital portfolio, design-systems expertise, and proficiency with Figma and Adobe Creative Cloud.
MongoDB
United States
Leads hands-on brand design execution and visual system development across campaigns, events, and cross-functional brand touchpoints. Requires 6+ years of design experience, strong Figma and Adobe expertise, and a portfolio focused on event design, campaigns, and visual storytelling.
PrizePicks
United States
Leads PrizePicks’ 3D discipline by designing characters, environments, and objects for brand, product, and cultural experiences while establishing scalable creative pipelines. Requires 5+ years of 3D design experience, strong Blender or equivalent expertise, rendering knowledge, and AI workflow fluency.
ClickUp
United States
Leads ClickUp’s visual brand and evolves a scalable design system that enables designers, non-designers, agencies, and AI tools to create cohesive, high-quality assets. The role requires 8+ years of brand or visual design experience, strong systematic thinking, and hands-on AI design tooling expertise.
Checkr
San Francisco, CA
Creates and leads motion design for brand campaigns, product experiences, digital content, and in-product interactions. Requires 6+ years of motion graphics experience, expert After Effects and Figma skills, strong storytelling, and the ability to build reusable motion systems.