Head of Events and Field Marketing

Responsibilities:

• Manage and develop a team of field and event managers, establish team operating norms, establish team operating norms, and implement departmental policies and procedures that support consistent event execution.
• Manage the events and field marketing budget, supporting planning and forecasting activities and tracking spend across programs in alignment with approved plans.
• Execute the regional third-party event program end-to-end from preparation and activation to follow-up and reporting in support of brand awareness, buyer engagement, and pipeline goals.
• Build and implement the owned field event program, following established processes and playbooks to enable the field team to deliver consistent, high-quality engagements
• Develop and lead an ongoing roadshow that deepens buyer and influencer understanding of our product's unique value across key markets.
• Partner with sales and GTM leadership to prioritize markets, build account-level intelligence by territory, and develop coordinated field plans.
• Work with executives to design in-person experiences that expand relationships higher and wider within target accounts.
• Collaborate with internal thought leaders to develop content plans aligned to corporate messaging and positioning.
• Drive coordinated, multi-channel activations before and after every event to maximize impact.
• Report on the performance of each event, identifying areas for improvement and areas to accelerate based on results.

Qualifications:

• Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience.
• 7+ years of event management and field marketing experience including managing a team of individual contributors.
• Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs.
• Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).
• Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
• Experience working with global, remote teams and collaborating with cross-functional stakeholders.
• Willingness to travel as needed to support regional marketing events and initiatives.

Pay:

Target pay ranges based on Geographic Zones* for Level M3:

Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $152,000 - $210,000 Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $137,000 - $189,000 Zone 3: All other US locations - $129,000 - $178,000 All Zones inclusive of 10% Bonus Target