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VestwellVestwellNew York, NY

Director, Product Marketing

Lead product marketing efforts at a fintech company, developing positioning, launching new products, and creating sales enablement materials for retirement and savings products. Requires 7+ years B2B product marketing experience and team management in financial services.

120k – 150k/yr
Hybrid7+ YOEProduct Marketing

About the role

Responsibilities

  • Strategize on priority focus areas that can make the biggest positive impact
  • Develop new product positioning to effectively articulate and differentiate value proposition
  • Ensure direct reports are aligned to deliver on broader marketing and company objectives
  • Strategize and plan the launch of new products and work cross-functionally for a coordinated effort
  • Build the tools and tactics needed to effectively introduce new products and partnerships to market through presentations, collateral, and internal communications
  • Collaborate with marketing team to successfully communicate releases and drive demand generation around new product development
  • Support sales through trainings and enablement tools that foster a deep understanding of what they’re selling
  • Develop strong market intelligence to understand the market and buyer behavior through sales insight, market research, and competitive analysis; bring relevant information to product, sales, and leadership teams

Requirements

  • 7+ years of B2B product marketing experience
  • Experience managing and leading a team
  • Deep understanding of the financial services industry and retirement plan market
  • Experience in branding, communications strategy, partnerships, and product development
  • Constant drive to improve middle-of-the-funnel lead generation
  • Outstanding verbal and written communication skills
  • Demonstrated start-up mentality with the ability to operate in a collaborative team environment and adapt effectively to changing business priorities/strategies
  • Proven ability to prioritize multiple projects and tasks, adapt to changing needs, and tackle new challenges daily

Nice-to-Haves

  • In-depth knowledge of the financial services market, including understanding of the retirement plan space and how to best introduce new products to key constituents
  • Excellent command of the written word and solid understanding of techniques needed to create a marketing communication sequence that leads to sales
  • Detail oriented, articulate, efficient, and creative

Compensation & Benefits

  • Expected base salary range: $120K - $150K
  • Eligible to participate in the Company Bonus Pool
  • Eligible to receive new hire equity
  • Competitive health coverage
  • Generous vacation offering
  • Hybrid office policy
  • 401(k) plan

Skills

Product MarketingB2B MarketingProduct PositioningProduct LaunchSales EnablementMarket ResearchCompetitive AnalysisBrandingCommunications StrategyDemand GenerationFinancial ServicesRetirement PlansCross-Functional CollaborationTeam LeadershipMarketing Collateral

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