Responsibilities
- Lead the development of scalable product messaging systems, including positioning frameworks, modular copy architecture, voice and tone guidance, and channel adaptations
- Translate complex product strategy into clear, structured messaging that flexes across audiences and funnel stages
- Lead design leads to ensure messaging systems integrate seamlessly into visual and design systems
- Establish and document creative standards and guardrails that enable consistency without sacrificing flexibility
- Build and evolve AI-enabled tools and workflows to support campaign creation, customization, and compliance at scale
- Anticipate edge cases, future use cases, and product evolution—designing systems that are durable and extensible
- Drive alignment across Product Marketing, GTM, Compliance, and Channel teams through strong communication and creative rationale
- Continuously refine and elevate existing toolkits based on feedback, insights, and business needs
Requirements
- 8+ years of creative experience with deep expertise in copywriting and creative direction
- Proven experience leading complex, cross-functional initiatives from ambiguity to structured systems
- Demonstrated ability to build and scale messaging or design systems used by multiple teams
- Strong editorial judgment and clarity of thought
- Fluency in visual systems and collaborative partnership with design
- Experience shaping or implementing AI-assisted creative workflows
- Ability to influence senior stakeholders without direct authority
- High degree of ownership, autonomy, and systems thinking
Compensation
Base salary begins at $145,000 and up to $200,000, plus bonus, equity package, and benefits.