Head of Lifecycle Marketing, Personal Loans

Responsibilities

• Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products (Personal Loans and Small Dollar Loans), driving measurable revenue growth across customer lifecycle programs.
• Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth.
• Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance.
• Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities.
• Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations.
• Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 10+ years of lifecycle marketing experience supporting B2C products.
• 3+ years of direct people management experience leading lifecycle marketing teams.
• 4+ years of hands-on experience building and optimizing customer journeys within an enterprise marketing automation platform.
• Experience owning performance-driven lifecycle marketing programs with measurable revenue goals, including forecasting and conversion funnel analysis.

Preferred Qualifications

• Knowledge of lifecycle marketing strategies for complex customer journeys or high-consideration consumer products.
• Experience working in financial services or another highly regulated industry.
• Experience using customer data platforms to build and activate audience segments.
• Experience applying experimentation frameworks and AI-enabled marketing tools to improve lifecycle performance.
• Ability to influence cross-functional stakeholders, communicate strategy to technical and non-technical audiences, and develop high-performing teams.