Senior Director, B2B Brand Marketing

Responsibilities

• Develop and own the overarching B2B brand marketing strategy across real estate, merchant, and dining partners
• Concept and lead brand campaigns, activations, and experiences that drive awareness and excitement among B2B audiences — proactively, not reactively
• Position Bilt as a premium hospitality brand in the minds of key partner audiences and the broader industry
• Serve as brand strategy counsel to the CMO and senior stakeholders, shaping how Bilt shows up externally across all partner segments
• Identify white space opportunities to build brand equity with prospective partners and deepen affinity with existing ones
• Design standout partner launch strategies that generate cultural moments and reflect well on both Bilt and the partner
• Determine which industry conferences, speaking opportunities, or owned moments Bilt should invest in — and build toward them
• Partner with GMs and business leads to translate their goals into the right marketing solutions, replacing ad hoc asset requests with a more thoughtful, centralized process
• Direct the Events, Content, and Design teams as a strategic lead — setting direction and ensuring all output is on-brand, purposeful, and high quality
• Collaborate with product marketing and paid teams to align messaging and amplify campaigns across partner-facing channels
• Manage budgets and demonstrate ROI across B2B brand programs

Qualifications

• 8+ years of experience in brand marketing, B2B marketing, or partner marketing
• A clear track record of personally shaping and elevating a brand — not just executing within one
• Strong instincts for creative quality and brand consistency, with the ability to set and hold a high bar
• Experience operating as a strategic partner to senior leadership and cross-functional teams
• Excellent communication and storytelling skills — written, verbal, and visual
• Comfort operating in ambiguity and building structure where it doesn't yet exist
• Evidence of having joined a company at an important stage and materially moving the brand forward

Nice to Have

• Background in consumer, CPG, or tech with strong brand DNA
• Experience in hospitality, loyalty, fintech, or real estate
• Familiarity with the partnership or B2B ecosystem (real estate operators, restaurant groups, fitness brands, etc.)
• Experience building or launching industry-facing thought leadership programs

Compensation & Benefits

• Salary range: $170,000 - $200,000
• Eligible for equity and an annual performance-based bonus
• Health insurance from day one (including One Medical Membership, wellness stipends, family programs)
• 401k plan with match
• Commuter FSAs
• Unlimited PTO
• Exclusive employee-only Bilt Points