Automotive GTM
Drives go-to-market strategies for automotive vertical by developing messaging, competitive analysis, and marketing programs to influence OEMs and suppliers. Partners with sales to generate pipeline, requiring 4+ years in automotive and engineering bachelor's.
About the job
Responsibilities
- Develop and maintain a deep understanding of the automotive ecosystem, including OEM programs, Tier 1 and Tier 2 supplier dynamics, emerging technology trends, and the competitive landscape for automotive technologies
- Conduct ongoing competitive analysis to track competitors' positioning, product capabilities, go-to-market strategies, and customer wins to translate findings into actionable insights for Sales and Product teams
- Define and own segment-level messaging and positioning for the automotive vertical, ensuring differentiation is clear and consistent across all customer touchpoints
- Build and execute vertical marketing programs including thought leadership content, industry event strategy, account-based marketing campaigns, and customer case studies
- Partner with Business Development and Sales to equip the team with materials such as battle cards, solution briefs, presentation decks, and objection-handling guides
- Engage directly with automotive customers and prospects to gather market intelligence and validate messaging
- Track key industry forums, standards bodies, and publications to ensure Applied Intuition remains at the forefront of automotive industry discourse
- Contribute to pipeline and revenue goals by supporting demand generation activities tailored to automotive buyers
Requirements
- 4+ years of experience at an automotive OEM, Tier 1 supplier, or automotive technology company
- Bachelor's Degree in Engineering
- Strong command of the automotive development lifecycle and an understanding of how software tools and platforms are evaluated and adopted
- Demonstrated ability to translate complex technical capabilities into clear, differentiated positioning for technical and executive audiences
- Experience conducting rigorous competitive analysis and synthesizing insights into actionable recommendations
Compensation
Base salary range: $120,000 - $170,000 USD annually, plus equity and benefits.
Skills
Competitive Analysis, Go-to-Market Strategy, Messaging And Positioning, Thought Leadership Content, Account-Based Marketing, Battle Cards, Solution Briefs, Demand Generation, Automotive Development Lifecycle, Market Intelligence
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