Lifecycle Marketer, Enterprise
Own and operate demand-gen nurture flows, customer lifecycle programs for upsell/expansion, and AI-driven personalized campaigns across email, push, and CRM channels for an enterprise B2B SaaS product. Requires 5+ years B2B lifecycle marketing experience and deep HubSpot expertise.
About the job
Responsibilities
- Operate lifecycle marketing across activation, engagement, upsell, retention, and expansion for enterprise prospects and customers.
- Execute ad-hoc and one-off lifecycle sends for product launches, experiments, and GTM moments.
- Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to message, where to message (email, push, emerging CRM channels), and what content to send based on behavior and context.
- Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot.
- Build experimentation frameworks that measure true incremental impact and avoid over-attribution.
- Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable.
- Ensure every piece of lifecycle marketing adds positively to the brand.
Requirements
- 5+ years of experience in B2B lifecycle/CRM marketing, growth, or a related discipline.
- 3+ years of deep, hands-on expertise with tools such as HubSpot.
- Proven experience with email deliverability, list hygiene, and sender reputation.
- Strong analytical instincts and comfort using data to drive prioritization and decision-making.
- Experience building adaptive, evolving lifecycle systems, not just static journeys.
- Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic.
- Comfort operating in ambiguity and designing systems that improve over time.
- Excellent content craft.
Nice-to-Haves
- Experience with partnerships and demand-gen nurture flows for net-new prospects.
Skills
HubSpot, Lifecycle Marketing, Crm Marketing, Email Deliverability, List Hygiene, AI Automation, Personalization, Segmentation, Experimentation Frameworks, Data Analysis
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