Marketing Operations Manager

What You'll Do

• Support the evolution of attribution and measurement frameworks by improving data quality, reporting, and processes connecting marketing activity to pipeline, revenue (EPV), and CAC.
• Establish Marketing's performance operating system, including executive reporting, monthly business reviews, quarterly retrospectives, and cross-functional readouts on marketing's contribution to pipeline, revenue, and growth.
• Own integrity of marketing data across Salesforce, Braze, enrichment, and analytics tools in partnership with RevOps and Data Engineering, including lead routing, lifecycle management, campaign tracking, and consistent metric definitions.
• Run the operational backbone of events motion: lead capture, enrichment, routing, and follow-up.
• Deploy AI agents and automation to replace manual marketing workflows (reporting, segmentation, enrichment, analysis); lead technical evaluation and implementation of new marketing tools.

What Success Looks Like

1. Make Marketing's Impact Measurable and Trusted: Build trusted attribution framework aligned with Marketing, RevOps, and Finance; create executive reporting and review cadences for marketing's contribution to pipeline and EPV.
2. Improve Funnel Performance and Efficiency: Identify high-leverage opportunities across TOFU, MOFU, BOFU; partner with Marketing and Sales to improve conversion rates and marketing-sourced pipeline.
3. Build Operational Excellence and Data Integrity: Establish trusted marketing data, lead management, and lifecycle operations for accurate reporting and scalable growth; ensure high-intent interactions are captured, prioritized, and converted with best-in-class speed-to-lead.
4. Create Leverage Through AI and Automation: Automate high-volume workflows with AI (e.g., post-event classification, routing); transform Marketing Operations into an AI-first function embedded in planning, reporting, attribution, lead management, and campaigns.

Requirements

• 4–8 years in Marketing Operations, Revenue Operations, Growth Operations, or Performance Marketing, owning measurement (not just execution).
• Deep experience with attribution, funnel analytics, performance reporting, dashboards, and executive reporting that drove business decisions.
• Track record leading complex, technical, cross-functional initiatives from concept to execution; navigating ambiguity.
• Strong analytical thinking paired with operational execution.
• AI-first operator who uses AI for insights, automation, and challenging manual processes.
• Salesforce expertise required.
• Comfortable with modern GTM stack: Sigma, Braze, Google Analytics, ChiliPiper, Clay, ZoomInfo, Outreach, Smartlead, Unify, Grain, Notion, WordPress, Riverside, PartnerStack.

Nice-to-Haves

• Experience building AI agents and automation for marketing workflows.
• Background in early-stage, high-growth environments.

Compensation and Benefits

• Salary: $130,000 – $170,000 annually
• Equity: Meaningful potential upside given early-stage trajectory
• Medical, dental, and vision insurance
• Flexible PTO (vacation, personal well-being, paid holidays)
• Financial wellness tools, equity tax advisory, company-sponsored 401(k)
• Paid parental leave
• $400 accessories allowance
• Education stipend
• Free lunch every Friday