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ParafinParafinSan Francisco, CA

Senior Brand Designer

Senior Brand Designer to own and evolve Parafin's visual identity across web, social, ads, video, and events. Requires 6+ years of brand/graphic design experience and strong proficiency in Figma and Adobe Creative Suite.

180k – 220k
Hybrid6+ YOEBrand Design

About the role

Responsibilities

  • Own and evolve Parafin's visual identity, maintaining the brand system and building out templates and components.
  • Maintain and scale a brand asset library and style guide so the whole company can stay on-brand.
  • Concept and execute marketing campaigns across web, social, paid ads, email, blog, and video, from initial idea to final delivery.
  • Design, build, and maintain website assets and pages, partnering with marketing and engineering to keep our web presence polished, modern, and up to date.
  • Art-direct and produce video and motion content for social, ads, and web: hands-on or through vendors.
  • Collaborate with the product design team to accurately represent and market our product, highlighting key features, maintaining visual consistency, and ensuring product visuals reflect the real experience we deliver.
  • Create event and office materials such as posters, signage, swag, and internal communications.
  • Proactively identify opportunities to improve how Parafin shows up in the market, finding gaps in the brand system and proposing how to fill them before being asked.

Requirements

  • 6+ years of visual/brand design experience
  • A versatile brand and graphic designer with a strong portfolio spanning digital and print
  • Comfortable working across mediums: web, social, print, environmental, and motion
  • Experience owning a visual identity end-to-end, from brand strategy and ideation to execution and rollout
  • Experience leading or contributing to a rebrand or brand refresh
  • Strong proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and AI tools in your design workflow
  • Excellent typography, layout, and composition skills with a sharp eye for detail
  • Familiarity with web design principles and asset handoff for digital production
  • Autonomous enough to take a brief and run with it, and strong enough as a communicator to present and defend creative decisions to stakeholders

Nice-to-Haves

  • Experience working on brand design in fintech, B2B SaaS, or financial services
  • Motion design or animation skills (After Effects, Lottie, etc.)
  • Photography or art direction experience

Compensation & Benefits

  • Salary Range: $180k - $220k
  • Equity grant
  • Medical, dental & vision insurance
  • Unlimited PTO
  • Work from home flexibility on Mondays and Fridays
  • Commuter benefits
  • Free lunches
  • Paid parental leave
  • 401(k)
  • Employee assistance program

Skills

FigmaAdobe IllustratorAdobe PhotoshopAdobe IndesignTypographyLayout DesignMotion DesignAfter EffectsLottieWeb Design

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