Senior Brand Designer
Senior Brand Designer to own and evolve Parafin's visual identity across web, social, ads, video, and events. Requires 6+ years of brand/graphic design experience and strong proficiency in Figma and Adobe Creative Suite.
About the job
Responsibilities
- Own and evolve Parafin's visual identity, maintaining the brand system and building out templates and components.
- Maintain and scale a brand asset library and style guide so the whole company can stay on-brand.
- Concept and execute marketing campaigns across web, social, paid ads, email, blog, and video, from initial idea to final delivery.
- Design, build, and maintain website assets and pages, partnering with marketing and engineering to keep our web presence polished, modern, and up to date.
- Art-direct and produce video and motion content for social, ads, and web: hands-on or through vendors.
- Collaborate with the product design team to accurately represent and market our product, highlighting key features, maintaining visual consistency, and ensuring product visuals reflect the real experience we deliver.
- Create event and office materials such as posters, signage, swag, and internal communications.
- Proactively identify opportunities to improve how Parafin shows up in the market, finding gaps in the brand system and proposing how to fill them before being asked.
Requirements
- 6+ years of visual/brand design experience
- A versatile brand and graphic designer with a strong portfolio spanning digital and print
- Comfortable working across mediums: web, social, print, environmental, and motion
- Experience owning a visual identity end-to-end, from brand strategy and ideation to execution and rollout
- Experience leading or contributing to a rebrand or brand refresh
- Strong proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and AI tools in your design workflow
- Excellent typography, layout, and composition skills with a sharp eye for detail
- Familiarity with web design principles and asset handoff for digital production
- Autonomous enough to take a brief and run with it, and strong enough as a communicator to present and defend creative decisions to stakeholders
Nice-to-Haves
- Experience working on brand design in fintech, B2B SaaS, or financial services
- Motion design or animation skills (After Effects, Lottie, etc.)
- Photography or art direction experience
Compensation & Benefits
- Salary Range: $180k - $220k
- Equity grant
- Medical, dental & vision insurance
- Unlimited PTO
- Work from home flexibility on Mondays and Fridays
- Commuter benefits
- Free lunches
- Paid parental leave
- 401(k)
- Employee assistance program
Skills
Figma, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Typography, Layout Design, Motion Design, After Effects, Lottie, Web Design
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