GTM Analytics & Strategy

Responsibilities

• Develop a deep understanding of Shepherd's business model, GTM motion, and operating cadence to support data-driven decision-making
• Lead analytical deep dives on core GTM and business questions, identifying patterns, risks, and opportunities across pipeline, conversion, and performance
• Identify, develop, and maintain key performance indicators to measure GTM health, efficiency, and revenue growth
• Create and own dashboards and reports using SQL and BI tools to support leadership and functional teams
• Support internal and external reporting requirements, including executive, board, and partner-facing analyses
• Understand and meet key stakeholders' ongoing analytics needs and deliver actionable, data-driven recommendations
• Design and analyze experiments to test hypotheses and identify scalable growth levers (e.g., activities, segmentation, capacity allocation, GTM prioritization)
• Maintain, optimize, and establish best practices for BI and GTM tooling
• Ensure data quality and integrity through robust validation and QA processes

Requirements

• 5+ years of experience in analytics, business intelligence, data science, management consulting, or a related field
• Bonus: experience with revenue, sales, or GTM analytics in a high-growth environment
• Strong proficiency in SQL (required); experience with Python is a plus
• Advanced Excel skills and experience with modern BI and data visualization tools
• Experience analyzing and synthesizing data across Salesforce (CRM) and GTM tooling (e.g., Outreach) to inform pipeline strategy and execution
• Experience supporting GTM performance management, including quota setting and sales performance tracking
• Excellent communication skills, with the ability to clearly articulate insights and business implications to technical and non-technical audiences
• A high bar for accuracy, rigor, and polish in analytical work
• Strong business acumen and comfort operating in ambiguity
• Proven ability to prioritize effectively and manage multiple workstreams in a fast-paced environment
• A collaborative, low-ego mindset and experience working cross-functionally