Marketing Data & Systems Analyst

Responsibilities

Systems & Data Analysis

• Analyze campaign performance data using Excel, Google Sheets, Salesforce, and Marketo reporting.
• Study marketing systems and processes, including Marketo, Salesforce, Clay, ABM platforms, and campaign trafficking workflows, to identify improvements.
• Evaluate marketing technology tools and analyze the costs and benefits of system upgrades.

Testing & Experimentation

• Design, execute, and evaluate A/B tests and experimentation frameworks for subject lines, CTAs, creative, lead conversion, and campaign functionality.
• Build and maintain dashboards and reports tracking KPIs, lead-funnel performance, and ROI.

Stakeholder Consultation & Requirements Gathering

• Consult with Sales, Product Marketing, and Field Marketing stakeholders on how marketing technology systems support strategic objectives.
• Gather requirements and recommend campaign and systems improvements using clear, data-backed analysis.
• Partner with designers, copywriters, and vertical marketers to improve campaign messaging and targeting through automated systems.

Campaign Systems Management

• Manage the integrated campaign calendar, schedules, timelines, deliverables, and cross-functional coordination.
• Plan and execute recurring email and nurture campaigns using Marketo and Salesforce, including segmentation and performance analysis.
• Oversee campaign project deliverables and apply project management practices to meet goals and deadlines.

Requirements

• 5–10 years of experience working with marketing systems and data, ideally at a high-growth SaaS or technology company.
• Hands-on experience with Marketo and Salesforce, including configuration, segmentation, and reporting.
• Experience analyzing performance data and building dashboards or reports with Excel, Google Sheets, Tableau, or similar tools.
• Experience evaluating and recommending marketing technology tools and workflows.
• Strong stakeholder consultation and requirements-gathering skills across Sales, Product Marketing, and Field Marketing.
• Ability to manage overlapping deadlines and competing stakeholders.
• Bachelor's degree or equivalent experience.

Nice-to-Have

• Experience with regulated industries such as Public Sector or Healthcare.

Compensation & Benefits

• Annual base salary of $155,471–$190,000 USD.
• Comprehensive medical, dental, and vision coverage.
• Health savings, flexible spending, and commuter benefit accounts.
• Life, AD&D, disability, accident, and critical illness insurance.
• 401(k) with company match.
• Parental leave and paid time off, including company holidays.
• Referral bonus, employee assistance, pet insurance, travel assistance, wellbeing and childcare discounts, benefit advocacy, and learning and development benefits.