Principal Program Manager, Go-To-Market

Responsibilities

• Run a concurrent portfolio of Product & Technical Marketing-dependent initiatives with clear owners, dates, and tradeoffs.
• Provide leadership with risks, options, context, and recommendations to support decisions.
• Align go-to-market functions when workstreams compete for resources.
• Codify program frameworks so each cycle improves on the last.
• Ensure quality in market-facing work and confirm deliverables land as intended.
• Convert recurring coordination into shared AI workflows.
• Partner with Marketing's AI Transformation Owner on department-wide adoption and governance.
• Escalate early with a clear ask when decisions sit above the working team.
• Protect focus through smaller core teams, fewer standing meetings, and more working sessions.
• Review results with the data team and apply learnings to future programs.
• Orchestrate minor and major product launches, signal announcements, product-to-marketing handoffs, field enablement, launch planning, post-launch adoption, and retrospectives.

Requirements

• Experience managing go-to-market programs in the high-tech industry.
• First-hand experience leading complex, cross-functional, multi-stakeholder initiatives.
• Experience building and scaling program operations in large, distributed organizations, with measurable results.
• Hands-on experience with AI agents and production automations used by real teams.
• Track record of converting manual work into AI workflows and driving adoption.
• Ability to establish launch and program frameworks without adding unnecessary process.
• Strong understanding of product releases and their impact on go-to-market teams.
• Bias toward action, with the ability to define risks and clear options for moving forward.
• Experience measuring success through pipeline, adoption, or consumption rather than activity volume.
• Ability to manage multiple high-stakes workstreams while maintaining quality and trust.
• Clear executive communication and the ability to drive decisions across competing priorities.
• Ability to influence without direct authority, including with senior leaders.
• Fluency with project tools and AI automation, plus the ability to use GitLab.
• Ability to travel as needed and comply with company travel policy.

Compensation

• Annual salary range: $203,200–$345,600.