Senior Principal Program Manager, GTM Excellence

Responsibilities

• Support GTM leadership through major OPEX planning cycles, complex roadmaps, and executive decision-making materials.
• Own and optimize end-to-end advertiser buy-cycle processes, including pipeline, forecasting, campaign planning, credit checks and limits, applications, and invoicing.
• Partner with the CRO, COO, and senior leaders across Finance, Product, Engineering, Sales, and Data Product to build alignment and accelerate execution.
• Structure ambiguous, high-impact opportunities into problem statements, hypotheses, analyses, and actionable recommendations.
• Lead initiatives from concept through rollout, stakeholder communication, training, adoption, and change management.
• Identify friction and root causes, then design standardized processes, policies, and operating methods that improve seller productivity and advertiser experience.
• Define success metrics, monitor outcomes, incorporate feedback, and establish appropriate governance and guardrails.

Requirements

• 8–12+ years of experience in strategic program management, business transformation, strategy and operations, or a related field.
• Experience in digital media companies; platform and agency experience is highly preferred.
• Executive communication and stakeholder-management skills, including influencing C-suite leaders.
• Ability to operate independently in ambiguity and turn complex problems into recommendations and action plans.
• Experience leading cross-functional change-management initiatives through implementation and adoption.
• Ability to combine strategic thinking with hands-on execution.

Nice-to-haves

• Startup experience alongside experience at larger technology or media platforms.
• Foundational strategy and operations or business operations experience.
• Complex issue triage, root-cause analysis, and competitive intelligence experience.
• Familiarity with sales tools, workflow automation, and AI-enabled productivity tools.
• Deep forecasting experience, including transforming forecasting processes and managing the RFP-to-invoice lifecycle.

Compensation & Benefits

• Base salary: $180,200–$313,000 USD.
• Equity in the form of restricted stock units; certain positions may also include commission eligibility.
• Comprehensive healthcare and income replacement programs.
• 401(k) with employer match.
• Global benefits supporting workspace, professional development, caregiving, and lifestyle needs.
• Family planning support and gender-affirming care.
• Mental health and coaching benefits.
• Flexible vacation and paid volunteer time off.
• Generous paid parental leave.