Growth Marketing Manager, Buddy
The Growth Marketing Manager will own the paid acquisition strategy for new product innovation, focusing on scaling paid search and social spend, developing creative testing plans, and optimizing marketing spend to drive profitable growth.
About the job
Responsibilities
- Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
- Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
- Provide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit rates
- Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
- Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
- Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
- Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
- Report key performance insights and make actionable recommendations that improve performance
Requirements
- 4–7 years in a growth or performance marketing role with hands on experience in Meta and Google Ads
- Experience with briefing creative teams and presenting creative performance data
- Track record of scaling budgets while maintaining profitability and efficiency targets
- Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
- Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality
Benefits
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental & Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month (Excluding November, December, and January)
Skills
Meta Ads, Google Ads, Creative Testing, Marketing Attribution, Performance Marketing
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