Staff Product Manager - WhatsApp

Responsibilities

• Define and drive the vision, roadmap, and success metrics for HighLevel WhatsApp across onboarding, templates, Flows, Calling, AI, and monetization.
• Make onboarding self-serve and fast, including embedded signup, number and business verification, multi-WABA, and Coexistence.
• Own deliverability and account health, including quality ratings, messaging-limit tiers, and failure taxonomies for undelivered messages.
• Own the template lifecycle, including categories, approvals and rejections, quality-based pausing, rich formats, localization, and pre-approved templates.
• Own WhatsApp Calling on WebRTC, including the softphone experience, call permissions, recording, transcripts, and call-quality instrumentation.
• Own WhatsApp Flows, including Flow JSON authoring, endpoint-backed data exchange, per-WABA encryption key management, and publishing.
• Drive Conversation AI, WhatsApp bots, and Voice AI, including engagement and handoff rules, guardrails, language coverage, and cost metering.
• Own monetization, including subscription and usage pricing, per-currency credit lines and migrations, wallet debit accuracy, reselling markups, and discount programs.
• Work directly with Meta to secure private betas and pre-release access, escalate policy and account issues, influence its roadmap, and manage partner-funded development programs.
• Prototype ideas, conduct customer discovery, and partner with Design on high-friction surfaces such as onboarding, template authoring, and Flows.
• Partner with Product Marketing, Support, Implementation, RevEx, and Finance to drive activation, retention, packaging, revenue, and reduced support volume.
• Lead breaking platform migrations across the live installed base with clear migration and communication plans.

Requirements

• 8+ years of product management experience owning complex B2B SaaS, messaging, communications, AI, automation, CRM, or platform products, including a senior IC role such as Staff, Principal, or Lead Product Manager.
• Deep understanding of the WhatsApp Business Platform or strong fluency in an adjacent messaging, CPaaS, BSP, conversational AI, or telephony domain.
• Working knowledge of real-time voice, including WebRTC and VoIP call quality.
• Technical fluency with APIs, webhooks, LLM behavior, rate limits, retries, observability, and scalability.
• Experience operating on top of third-party platforms whose policies and approval queues affect customers.
• Strong understanding of usage-based monetization, rate cards, margins, wallets, credit lines, and billing accuracy.
• Hands-on prototyping ability and experience conducting customer interviews.
• Strong analytical skills, including defining metrics, writing SQL, diagnosing funnel drop-offs, and evaluating customer feedback.
• Experience in high-growth international markets, particularly LatAm, India, or SEA.
• Excellent written communication and high ownership in a fast-growth, remote-first environment.

Nice-to-haves

• Experience with Cloud API, Marketing Messages Lite, embedded signup, WABA operations, BSPs, technology providers, or messaging aggregators.
• Experience with WebRTC, SIP, call recording, number provisioning, or telecom compliance.
• Experience building AI agents, voice bots, or virtual receptionists using speech-to-text, text-to-speech, and LLM orchestration.
• Experience with content-approval or moderation pipelines controlled by third parties.
• Experience with usage-based pricing, multi-currency billing, or credit lines.
• Experience shipping breaking platform changes across a large live installed base.

Benefits

• Remote-first work environment.
• Fast-moving, lean product development culture.
• Team-focused environment with emphasis on employee well-being and customer value.