Lead Brand & Creative Strategist
Lead the development of Headway's first comprehensive brand strategy and creative direction to make mental healthcare a household name. Define positioning, narrative, voice and visual identity; drive campaign creative strategy; build scalable brand systems and guidelines; and steward the brand internally across the organization. Requires 10+ years building trusted brands in complex or regulated industries.
About the job
Brand Strategy
- Own and evolve Headway's brand positioning, narrative, voice, and visual identity in partnership with the brand and creative team.
- Ensure the brand flexes appropriately across core audiences and objectives while remaining consistently Headway.
Creative Strategy
- Drive creative strategy for major campaigns, brand moments, and launches spanning performance marketing, brand marketing, product launches, and corporate initiatives.
- Lead feedback sessions with creative and product teams, delivering clear, actionable direction rooted in strategy and brand best practices.
- Get great work to the finish line.
Insights and Research
- Partner with Customer Insights to map knowledge gaps and ground every brief in real human need.
- Run cultural listening sessions to surface conversations (and gaps) about mental healthcare.
- Keep a close eye on competitive positioning to ensure distinctive differentiation.
Brand Systems and Internal Stewardship
- Build and steward brand guidelines, creative frameworks, AI agents, and scalable tools that embed brand into how work gets made across the organization.
- Champion the brand internally: educate teams, serve as strategic advisor on naming, product UI tone, partnerships, and PR.
- Define and measure brand health and creative effectiveness (awareness, perception, campaign performance) in partnership with Customer Insights; use data to iterate.
Requirements
- 10+ years in brand strategy, brand management, or brand marketing with a track record of building brands that earn lasting reputation and trust.
- Experience navigating complex, regulated industries and making bold brand work land where stakes are high.
- Exceptional cross-functional collaborator skilled at translating business challenges into brand and communications strategies.
- Strong customer-first instincts; ability to influence without authority in ambiguous, high-stakes moments.
- Energized by fast-moving environments; comfortable with complexity and uncertainty.
- Force multiplier who makes everyone around them better and inspires excellent work.
Skills
Brand Strategy, Creative Strategy, Brand Positioning, Brand Narrative, Visual Identity, Campaign Development, Customer Insights, Cultural Listening, Competitive Analysis, Brand Guidelines, Brand Measurement, Ai Agents For Brand
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