Senior Content Marketer
Senior IC content marketer building high-impact, original GTM content (research, video, frameworks) using AI tools to drive brand and revenue for a leading sales tech platform.
About the job
What you’ll do
- Develop a sharp content strategy aligned with business goals, working closely with PMM to understand customers, product, and revenue priorities
- Build high-impact content that inspires GTM operators and helps sales turn interest into revenue
- Create original research, video series, webinars, podcasts, and defining GTM frameworks
- Translate complex sales tech concepts and product features into engaging, digestible content
- Collaborate with Demand Gen, PMM, and Sales to support fast-moving campaigns
- Scale content production using AI tools (Claude required; AirOps, Tofu, Opus Clip a plus)
- Track performance metrics and optimize content output continuously
- Take creative risks and stand out with non-traditional formats
What you bring
- 8-10 years of content marketing experience, ideally at a B2B SaaS company in the GTM space (strong startup generalists with content expertise also considered)
- Full-funnel experience from brand-building to conversion-focused assets
- Deep knowledge of the evolving GTM landscape and ability to create timely, on-trend content
- Clear, crisp, engaging writing style that simplifies big ideas without jargon
- Highly creative with proven ability to produce original, thought-provoking, on-brand content across channels
- AI fluency beyond basic ChatGPT usage; comfortable with Claude and other cutting-edge tools
- Distribution-first mindset: think about how content spreads from day one, leverage networks and influencers
- Strong project management and organizational skills for both strategy and execution
- High agency with ability to execute independently and hold self/others to high standards
Bonus points
- Viral B2B content success (multiple instances)
- Prior PMM experience for product-focused content
Compensation & Benefits
- Equity; company bonus; 401(k); 10+ paid holidays, flex PTO, parental leave
- Employee assistance program, wellbeing benefits, global travel coverage
- Life/AD&D/STD/LTD insurance; FSA/HSA; medical, dental, vision benefits
Skills
Content Marketing, Content Strategy, B2B SaaS, Go-to-Market Strategy, Original Research, Video Production, Podcast Production, AI Tools, Claude, Performance Analytics, Project Management, Distribution Strategy
Similar jobs
Content Marketing jobs
Scribe
Remote
Build Scribe’s enterprise customer marketing and advocacy engine through content, testimonials, webinars, and Customer Advisory Board programs. The role combines executive relationship-building, cross-functional demand generation, and analytical ownership of pipeline influence and revenue outcomes.
Phantom
United States
The Senior Copywriter will develop brand and product marketing copy across digital channels, shape campaigns, and maintain Phantom’s voice and messaging consistency. The role requires 5+ years of copywriting experience, excellent storytelling and editing skills, and the ability to collaborate across product, design, and engineering.
Teleport
United States
Leads technical content strategy and production for engineering-focused buyers, translating complex infrastructure and security concepts into high-quality content across multiple channels. The role requires 5–7 years of relevant B2B experience, technical practitioner experience, strong writing skills, and proficiency with SEO, GEO, and LLM-assisted workflows.
Perplexity
San Francisco, CALeads 0-to-1 content strategy and production across consumer and enterprise channels, translating complex AI topics into accessible copy. Requires 4+ years of content experience, exceptional writing and editing skills, and expertise in performance optimization.
E2b
San Francisco, CA
Leads technical content strategy and production for developer audiences, covering infrastructure topics, comparisons, customer proof, launches, and sales materials. The role requires 4–7 years of technical content experience, code literacy, and the ability to connect content experiments to citations, pipeline, conversion, and revenue.