Customer Marketing Manager

Responsibilities

• Partner with customers and internal teams to identify, create, secure approvals for, and share case studies, testimonials, and video stories.
• Nurture relationships with strategically important customers to build trust and alignment for public storytelling.
• Identify and invite customer speakers for events and webinars.
• Connect customers with PR, social amplification, analyst surveys, and peer review opportunities such as G2.
• Maintain a living record of customer advocacy activity to prevent duplicate or excessive requests.
• Manage internal AI tools that surface relevant customer stories to sales teams.
• Support customer marketing metrics and reporting, translating story output into reach and impact.
• Recognize and celebrate customers who share their stories.
• Help drive the sales reference process, including fulfilling requests, maintaining Salesforce and other self-service tools, and matching advocates to opportunities.
• Partner with Sales, Customer Success, Customer Community, Corporate Communications, PR, Analyst Relations, and Product.
• Feed customer story themes and roadmap-relevant feedback back to Product.

Requirements

• Experience in customer marketing, case studies, or advocacy content within B2B technology, or comparable storytelling experience in PR, communications, or content marketing.
• Strong relationship-building skills across customer, executive, legal, and communications stakeholders.
• Exceptional written and verbal communication skills.
• Ability to use judgment in conversations with audiences ranging from end users to C-suite executives.
• Comfort working independently with high ownership in a small, fast-moving team.
• Strategic patience and the ability to protect important customer relationships.
• Strong storytelling perspective and the discipline to prioritize the most impactful stories.
• Collaborative approach and genuine customer empathy.

Tools and Ways of Working

• Interest in scaling workflows with AI-assisted tools.
• Experience or familiarity with Claude, Notion, Deeto, Salesforce, or similar tools.

Compensation and Benefits

• Competitive package.
• Alan Blue health insurance fully covered for employees and their families.
• Weekly lunch and lunch vouchers through a Swile card.
• Egym Wellpass subscription with access to gyms, studios, and wellness spaces across France.
• Trust-based, flexible working hours.
• Annual company offsite.
• Offices in New York, San Francisco, Toronto, Paris, and London.
• High-end work equipment based on stock and availability.