Senior Product Manager - RCS & Rich Messaging

Key Responsibilities

Product Strategy & Channel Ownership

• Own the end-to-end RCS roadmap, including sender registration and verification, rich messaging capabilities, fallback orchestration, analytics, market expansion, and pricing.
• Define RCS adoption strategies, including customer segmentation, activation triggers, and migration paths from SMS/MMS.
• Track carrier launches, Google RBM capabilities, Apple/iOS support, aggregator offerings, and regional availability to inform roadmap decisions.
• Establish where RCS wins versus SMS, MMS, and WhatsApp and encode that judgment into product defaults and customer guidance.

Market Expansion

• Own the RCS market expansion roadmap by assessing carrier readiness, device penetration, regulatory requirements, and commercial viability.
• Define launch criteria and phased rollout plans for new markets, including provider selection, pricing localization, and regional compliance requirements.
• Partner with aggregators and providers to secure coverage, favorable economics, and reliable delivery.
• Prioritize market entry based on addressable customer base, messaging volume potential, unit economics, and competitive positioning.
• Coordinate cross-functional readiness across Engineering, Compliance, Billing, Support, and go-to-market teams.

Onboarding, Registration & Compliance

• Improve RCS sender and agent registration and brand verification to minimize time-to-first-message and approval friction.
• Partner with Compliance and carrier or aggregator partners on messaging policy, content requirements, opt-in/opt-out standards, and verification workflows.
• Design safeguards and review processes that protect deliverability and sender reputation as volume scales.

Rich Messaging Experience

• Define composition, templating, and campaign experiences for rich cards, carousels, suggested replies/actions, and media messaging.
• Own fallback logic and channel orchestration, ensuring graceful degradation to SMS/MMS with predictable cost, formatting, and delivery behavior.
• Partner with Design to make rich messaging accessible to non-technical SMB users.

Monetization & Business Performance

• Develop and maintain RCS pricing and packaging, including per-message and conversation-based models, with Finance and leadership.
• Analyze unit economics across providers, message types, and markets; own margin visibility and channel cost optimization.
• Define and track sender activation, message volume, engagement, revenue, margin, and retention metrics.
• Build business cases for channel expansion, new capabilities, and regional rollouts.

Go-To-Market & Adoption

• Partner with Marketing, Sales, Customer Success, and Enablement on positioning, launch planning, packaging recommendations, and rollout strategy.
• Create product documentation, launch materials, and internal enablement resources.
• Drive post-launch iteration based on adoption data, customer feedback, and engagement performance.

Data & Customer Insights

• Use usage analytics, experimentation, customer interviews, and market research to inform product decisions.
• Investigate delivery performance, engagement patterns, and adoption blockers through data-driven analysis.
• Define instrumentation requirements so engagement and delivery analytics are first-class customer-facing product surfaces.

Requirements

• 7+ years of Product Management experience in SaaS, CPaaS, telecom, platform, or related technology environments.
• Proven track record of shipping and scaling customer-facing products from concept to launch, ideally in an emerging or fast-evolving ecosystem.
• Strong understanding of messaging channels and their economics, including SMS and MMS.