Senior Audience Marketing Manager

Responsibilities

Audience acquisition for key brand activations

• Lead audience acquisition strategy and execution for major activations, including Pioneer, Fin Labs, industry events, and product launches.
• Translate event strategy into audience plans, campaign journeys, segmentation logic, and channel tactics.
• Build and run multichannel journeys across email, paid, web, in-product, community, and sales-assisted touchpoints.

Follow-through and pipeline conversion

• Build personalized follow-up programs that extend event and campaign engagement into measurable new business impact.
• Identify post-engagement opportunities and operationalize journeys that move prospects and customers to the next best action.
• Partner with Sales, Demand Generation, and GTM Analytics to surface marketing signals, route priority audiences, and improve event-to-pipeline conversion.

Audience operations and campaign infrastructure

• Own audience management, segmentation, journeys, and exclusions across Marketo, Intercom, Luma, and related systems.
• Manage and improve campaign operations, including repeatable AI workflows that scale output.
• Evolve campaign sophistication and effectiveness through data-backed improvements.
• Deliver audience insights that inform the broader audience strategy.

Campaign execution and optimization

• Deliver promotion playbooks using owned, paid, third-party, and community channels to acquire audiences and exceed engagement targets.
• Write, refine, and QA campaign messaging for promotion and post-event follow-up, with tailored audience-specific journeys.
• Coordinate campaign production across Design, Web, Marketing Operations, and external partners.
• Run experiments and improve campaign performance through testing, segmentation, and operational design.
• Report on campaign data and apply insights to future audience growth and engagement.

Cross-functional leadership

• Partner with Brand Activations, Marketing Operations, Field Marketing, Sales, Product Marketing, Design, and external agencies.
• Act as a program owner who identifies gaps, proposes solutions, and keeps complex cross-functional work moving.

Success Metrics

• ICP and buyer-archetype audience growth.
• Increased commercial impact of brand activations.
• Achievement of ambitious audience targets.
• Increased operational efficiency through AI-enabled tooling.

Requirements

• 5+ years of lifecycle, campaign, demand generation, audience, or digital community marketing experience, ideally spanning email, in-product, paid, and event-related journeys.
• Excellent written, verbal, and presentation communication skills.
• Strong operational skills, attention to detail, documentation habits, and ability to manage multiple moving parts.
• Ability to turn ambiguous business goals into clear campaign plans and scalable systems.
• Strong cross-functional collaboration and stakeholder influence skills.
• Data-driven and experimentation-minded, with a focus on testing, iteration, and measurable business impact.

Compensation and Benefits

• Competitive salary and equity.
• Weekday lunch, snacks, and a fully stocked kitchen.
• Regular compensation reviews.
• Pension scheme with matching up to 4%.
• Life assurance and comprehensive health and dental insurance for employees and dependents.
• Flexible paid time off.
• Paid maternity leave and six weeks of paternity leave.
• Cycle-to-Work Scheme and secure bike storage.
• MacBook equipment, with Windows available for certain roles.
• Hybrid working policy requiring at least three days per week in the office.