Social Media Manager, Product & Promotions
Social Media Manager responsible for translating PrizePicks product launches, features, and promotions into organic social content across X, Instagram, TikTok, and Threads. Leads strategy, cross-functional execution, performance reporting, and development of repeatable GTM frameworks.
About the job
Responsibilities
- Serve as the organic social team's primary lead in product lifecycle initiatives, spearheading planning, execution, and reporting for product-driven moments including feature launches and ongoing content programming tied to product priorities.
- Lead cross-functional collaboration and oversee social execution for promotional campaigns and recurring promotion initiatives.
- Connect relevant sports & culture storylines to product priorities, translating ideas into compelling made-for-social content.
- Produce content for distribution across channels, optimizing for each platform.
- Develop and own the framework for how and when organic social activates around new features, product updates, and promotional drops, building a repeatable GTM playbook.
- Monitor performance across product and promo content, synthesizing insights into clear reporting that informs future planning.
- Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes.
Requirements
- Proven experience managing cross-functional campaigns and initiatives, ideally at the intersection of product marketing and social media.
- Strategic operator mindset with ability to build frameworks and lead processes.
- Strong project management skills with ability to juggle multiple workstreams.
- Deep understanding of social media platforms and their organic best practices, with focus on X, Instagram, TikTok, and Threads.
- Deep understanding of and engagement with internet culture, humor, and social-first formats.
- Data fluency, comfortable pulling performance data, identifying trends, and turning insights into action.
- Strong communication and collaboration skills for cross-functional partnerships with product marketing, editorial, and creative teams.
Nice-to-Haves
- Familiarity with the PrizePicks brand and product, and the daily fantasy sports industry.
Skills
Social Media Strategy, Content Creation, Cross-Functional Collaboration, Project Management, Data Analysis, X (Twitter), Instagram, TikTok, Threads, Gtm Playbooks
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