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BasisBasisNew York, NY

Event Marketing Manager

Own and scale a 40+ event per year program (trade shows, roadshows, executive dinners) that drives qualified pipeline for an applied-ML startup selling into accounting firms.

85k – 135k/yr
On-site3+ YOEProduct Marketing

About the role

Responsibilities

  • Plan and execute 40+ events per year including customer community events, multi-city roadshows, 2,000+ person industry trade shows, and executive dinners
  • Set clear goals, tailored programming, and measurable outcomes for each event
  • Partner with sales and leadership on pre-show outreach, on-site meeting programs, and post-event follow-up sequences to convert engagement into qualified pipeline
  • Own event budgets, vendor relationships, and timelines
  • Build repeatable playbooks and processes as the events function scales

Requirements

  • 3+ years owning B2B events end-to-end (conferences, trade shows, executive experiences, customer community)
  • Strong brand instinct for how a company shows up across signage, swag, booth design, and team presence
  • Ability to manage high-volume events simultaneously across owned and third-party programs
  • Track record of measuring event performance through to pipeline and using data to inform decisions
  • Ability to travel 15-25%
  • In-office 5 days/week in NYC Flatiron office (when not traveling)

Nice-to-Haves

  • Enterprise event expertise supporting sales teams through high-touch moments (executive dinners, partner programs, on-site meetings)
  • Familiarity with accounting profession, AICPA, state societies, and CPA firm buyer personas
  • Proficiency in event management platforms and CRM systems; eagerness to leverage AI for efficiency

Skills

Event PlanningB2B EventsTrade ShowsExecutive EventsBudget ManagementVendor ManagementCRMPipeline TrackingSales EnablementEvent Management Platforms

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