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CampfireCampfireSan Francisco, CA

Head of Demand Generation

Head of Demand Generation to own inbound marketing strategy and execution for a B2B accounting platform. Build and run campaigns across content, SEO, paid, and email to drive qualified pipeline while managing a specialist and partnering closely with sales.

Salary not listed
On-site10+ YOEGrowth Marketing

About the role

Responsibilities

  • Own inbound demand gen strategy and execution across all channels
  • Build and run integrated campaigns — content, email, paid, and organic — that drive qualified leads for sales
  • Own the website: messaging, CRO, landing pages, and ongoing optimization
  • Lead SEO strategy and execution, from keyword research to content to technical improvements
  • Manage paid advertising across Google, LinkedIn, and other channels
  • Write and produce content that speaks to finance leaders — blog posts, guides, landing pages, email sequences
  • Partner closely with the sales team to align campaigns with pipeline goals and real feedback from the field — including owning gifting programs, direct mail campaigns, SDR sequence messaging, and nurture sequences
  • Build reporting and dashboards to measure performance and optimize spend
  • Manage and mentor the Paid/SEO Growth Specialist on your team

Requirements

  • 10+ years in demand gen or growth marketing at a B2B SLG company
  • Proven track record building inbound programs that generate measurable pipeline
  • Strong writer — you can produce compelling content for a business audience without it sounding like marketing fluff
  • Hands-on experience with SEO (content and technical) and paid channels (Google, LinkedIn)
  • Data-driven: you build dashboards, track what matters, and optimize based on results
  • Experience working closely with sales teams and understanding the revenue funnel end-to-end
  • Comfortable being a player-coach — you'll do the work, not just manage it

Nice-to-Haves

  • Experience marketing to finance teams, CFOs, controllers, or accounting personas
  • Background in ERP, accounting software, or fintech
  • Experience with HubSpot or similar marketing automation platforms
  • Prior experience managing a small team

Success Metrics

  • Inbound MQL volume and quality
  • Pipeline sourced and influenced by marketing
  • Website traffic and conversion rates
  • SEO rankings and organic search growth
  • Paid CAC and ROAS across channels

Skills

SEOGoogle AdsLinkedin AdsContent MarketingHubSpotDemand GenerationGrowth MarketingMarketing AutomationData AnalyticsCroPipeline Generation

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