Experiential Marketing Program Manager

Responsibilities

BeviMobile Fleet Planning & Tour Management

• Manage daily schedules with Tour Managers, assigning BeviMobile vehicles to priority sales opportunities.
• Directly manage five Tour Manager contractors, serving as the primary contact for routing, staffing coverage, and real-time problem solving.
• Build and maintain master schedules for multi-week, multi-city tours based on sales priorities, target accounts, and pipeline.
• Communicate weekly schedule updates to sales teams and proactively manage changes.
• Coordinate restocking, permitting, and certificates of insurance with business improvement districts, property managers, and municipalities.
• Bridge technical support and Tour Managers when vehicle or machine issues arise.
• Travel to BeviMobile sales blitz activations to train, observe, and optimize field operations.
• Partner with Marketing Operations to capture, measure, and report activation performance.
• Share field feedback and program insights with the Director of Experiential Marketing.

Partner Event Machine Logistics

• Own machine logistics for partner events and high-priority sales opportunities from planning through execution.
• Verify event details, create Salesforce sales orders, and initiate Zendesk requests.
• Track requests through delivery, installation, event support, and pickup while communicating status to Sales.
• Coordinate field technician scheduling for installations, swaps, flavor changes, troubleshooting, and de-installations.
• Manage machine availability to maximize utilization and respond quickly to priority opportunities.

Requirements

• Highly organized, proactive, and able to own a growing program.
• Clear, proactive communication with sales teams, Tour Managers, partners, customers, and internal stakeholders.
• Willingness to learn the technical aspects of machines and vehicles.
• Problem-solving ability, including anticipating challenges and preventing issues.
• Experience taking on increasing ownership, improving processes, or scaling a program with measurable results.
• Comfortable managing multiple schedules, priorities, and stakeholders.
• Based in the Boston area and able to work at headquarters at least two days per week.
• Able to travel as needed to support tours.

Nice-to-Haves

• Background in B2B account management, customer-facing operations, logistics, or program management.
• Experience with technical support, logistics, or customer operations.
• Experience with Salesforce, Zendesk, Asana, and Google Workspace.
• Process improvement experience.

Compensation & Benefits

• Salary range: $97,750–$120,750 USD.
• Some roles may be eligible for commission or bonus incentives.
• Stock options for all employees.
• Health and medical benefits, flexible spending accounts, and flexible PTO.
• Medical, dental, and vision insurance, with 95% of premiums paid by the employer.
• 401(k) with company match.
• Twelve company holidays and additional paid sick leave.
• Fully paid parental leave for birth and non-birth parents.
• Employer-paid disability and life insurance.
• Wellness and fitness reimbursements.
• Monthly cell phone and commuting stipends.
• Onsite snacks, weekly catered lunch, and other employee events and programs.