Marketing Program Manager, Workshops

About the role

As a Marketing Program Manager, Workshops, you will own programs that help enterprise prospects and customers learn from Cursor, engage with our team, and deepen adoption.

You’ll run our virtual workshop motion end to end — from identifying the right topics and audiences to planning the calendar, coordinating speakers, hosting the live experience, and ensuring follow-up turns engagement into pipeline.

This is a high-agency operator role. You should be equally comfortable deciding what program to run next, writing the brief, keeping cross-functional partners aligned, troubleshooting live event operations, and making sure every lead gets routed and followed up correctly.

Success in this role is measured first by pipeline generation and influence, along with program quality, audience engagement, community health, and operational excellence. It also depends on how effectively these programs educate prospects and customers in ways that drive usage and adoption of new features.

What you’ll do

• Own the virtual workshop program end to end — define the strategy, build the calendar, develop themes and topics, coordinate speakers, manage production, host sessions, and run post-event follow-up.
• Develop compelling program ideas — identify the highest-leverage topics for enterprise buyers, admins, and practitioners by partnering with Sales, Product Marketing, Customer Success, Field, and Product.
• Run live operations flawlessly — manage registration flows, speaker prep, rehearsal, platform logistics, audience moderation, demos, timing, troubleshooting, and post-event assets.
• Drive lead management and follow-up — ensure attendee and engagement data are captured cleanly, segmented appropriately, routed quickly, and translated into thoughtful follow-up with the right teams.
• Measure what works and improve it — define success metrics across attendance, engagement, conversion, influenced pipeline, community participation, and program ROI; then use the data to refine the motion.
• Build the operating system behind the programs — create repeatable processes, templates, calendars, workflows, and reporting that let the function scale without losing quality.
• Operate with strong judgment under constraint — prioritize the highest-leverage programs, keep many moving parts on track, and maintain a high bar for execution.

You may be a fit if

• You’ve run demand generation programs that required strong coordination across content, audience strategy, operations, and sales follow-up.
• You’ve owned webinars, workshops, events, community programs, or similar engagement motions from concept through execution and measurement.
• You’re energized by end-to-end ownership and know how to turn a rough idea into a well-run, repeatable program.
• You have strong judgment on what topics and formats will resonate with enterprise audiences and drive meaningful engagement.
• You’re highly organized and operationally sharp — you can keep calendars, stakeholders, systems, and follow-up moving without dropping details.
• You communicate clearly and comfortably in live environments, whether you’re hosting a webinar, briefing speakers, or working through last-minute issues.
• You’re somewhat technical and can translate product value into clear, compelling programming for enterprise audiences.
• You thrive in fast-moving, ambiguous environments where the playbook is still being built.

Experience that helps

• Experience in demand generation or community marketing at a B2B SaaS company.
• Experience marketing to technical or developer-adjacent audiences, especially in enterprise software.
• Experience owning webinar platforms, registration workflows, lead routing, reporting, and campaign operations.
• Experience building or scaling an enterprise customer community program.
• Comfort partnering closely with Sales and Customer Success on follow-up motions and pipeline outcomes.
• Strong instincts for process design, project management, and operational rigor.
• Experience with marketing automation, CRM workflows, and event tooling.

Why this role matters

This role sits at the center of how Cursor shows up to enterprise audiences in a credible, helpful, and repeatable way. Done well, these programs will educate the market, create stronger customer relationships, surface champions, and drive meaningful pipeline.