Field Marketing Manager, West

What You Will Do and Achieve

• Own field marketing for the West. Drive end-to-end strategy, execution, and measurement of all field programs across the West region in lockstep with the Enterprise and Mid-Market sales teams covering your territory.
• Run an account-based motion. Partner with sales on target account lists to prioritize where to invest, and design programs that surround and accelerate the accounts that matter most.
• Build the regional calendar. Identify and prioritize the cities, accounts, and formats that will move the needle on pipeline and deal acceleration in your region.
• Drive measurable pipeline. Own pipeline targets tied to field marketing in your region, and design pre-event, day-of, and post-event motions that maximize registration-to-attendance conversion and sales follow-up against your target account list.
• Partner deeply with sales. Work hand-in-hand with AEs, SDRs, and sales leadership in your territory to build programs, targeted lists, and turn engagement into closed revenue.
• Run the operation. Manage venues, speakers, sponsorships, vendors, and budgets end-to-end.
• Show up where it counts. Travel to your events, run them on the ground, make real-time calls, and represent Factory in front of customers and prospects.
• Bring the field back to the team. Surface insights from your region to inform campaign strategy, messaging, and product positioning across the broader marketing org.
• Build scalable playbooks. Create repeatable systems for field programs that can be replicated across regions and segments as Factory scales.
• Champion the Factory voice. Ensure every program reflects the clarity, vision, and ambition behind Factory's mission to bring autonomy to software engineering.

Qualifications

What You Bring

• Experience at a high-growth startup or hyper-growth public technology company is required.
• A proven track record of driving pipeline through field programs supporting Enterprise and Mid-Market sales.
• Hands-on ABM experience. You've built and executed account-based field programs, you're comfortable using intent data to prioritize accounts, and you know how to align field tactics to a named-account strategy.
• A go-getter mindset. You're hungry, self-motivated, creative and thrive in fast-paced, ambiguous environments. You don't wait to be told what to do - you see the gap, build the plan, and make it happen.
• Strong project management skills with the ability to juggle multiple programs, cities, and stakeholders simultaneously.
• A passion for developers, autonomy, and shaping how a new category is understood and adopted.
• Comfort with the modern event and marketing tech stack (Salesforce, HubSpot, Luma).
• AI-curious, genuinely. You're not using AI tools occasionally; you're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to how you prep, communicate, and execute. We want someone who sees AI (including Factory!) as a multiplier, not a shortcut.

The team is based in our San Francisco office (walking distance to Caltrain) and works together in person five days a week. This role will require significant travel within the West region (up to 40%) for events and customer engagements.