Strategic Partner Marketing Manager
Leads strategic partner marketing across Asia Pacific and Japan, developing joint go-to-market programs, content, events, and demand-generation campaigns that build pipeline and drive customer growth. Requires 15+ years of partner marketing experience and strong cloud, data, and cross-functional collaboration expertise.
About the job
Responsibilities
- Own and drive regional partner marketing campaigns, programs, and engagements from strategy through implementation and results across Asia Pacific and Japan.
- Develop programs and executive go-to-market strategies with strategic partners, including systems integrators, data partners, and technology partners.
- Lead a multi-regional partner marketing team in collaboration with the Strategic Partner Alliance organization.
- Co-develop go-to-market strategies with partners to drive pipeline activation and accelerate the sales cycle.
- Drive awareness, thought leadership, demand generation, pipeline generation, and mindshare programs targeting joint customers and prospects.
- Develop joint plans and content, including value proposition presentations, solution briefs, industry use cases, customer stories, and blog posts.
- Create programs that maximize the impact of Powered by Snowflake, Marketplace, strategic partners, and the Data Cloud ecosystem.
- Collaborate on strategic sponsorships and go-to-market execution at partner events.
- Own execution, logistics, and vendor management.
- Evaluate campaign impact and return on investment to determine success and forecast future investment.
Requirements
- 15+ years of experience building technology and ISV partner marketing relationships and executing campaigns within a technology ecosystem.
- Experience developing and scaling joint demand generation programs with partners.
- Demonstrated success leading collaborative partnerships with marketing and cross-functional leaders inside and outside the company.
- Creativity in campaign ideation, content creation, visual design, branding, and messaging.
- Strong understanding of data analytics, solution building, and the big data market.
- Ability to communicate with diverse technical and non-technical audiences.
- Understanding of global cloud and data partnerships, including SAP, Amazon Web Services, Microsoft Azure, and Google Cloud.
- Proven success working in hypergrowth environments.
- Hands-on execution skills with effective project and time management.
- Effective written and verbal communication skills, with the ability to adapt messaging for internal and external audiences.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent work experience.
Skills
Partner Marketing, Demand Generation, Campaign Management, Go-to-Market Strategy, Content Creation, Visual Design, Branding, Messaging, Data Analytics, Big Data, SAP, Amazon Web Services, Microsoft Azure, GCP
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