Creative Strategist Lead, Growth
Leads performance creative strategy for paid acquisition across Meta, TikTok, YouTube, and Google. The role develops testing roadmaps, scripts and directs creator-led ads, manages external partners, and uses performance data to scale winning concepts.
About the job
Responsibilities
- Develop performance-led creative briefs and structured testing roadmaps for paid acquisition across Meta, TikTok, YouTube, and Google.
- Translate campaign data, audience behavior, and platform trends into scalable creative concepts.
- Write direct-response scripts and hooks for short-form video, UGC, static, and carousel ads.
- Direct creators, editors, and designers to produce performance-focused assets.
- Own the full creative sprint cycle: form hypotheses, brief, produce, launch, analyze, and iterate.
- Manage creative agencies, UGC creators, and measurement partners; establish feedback cycles and accountability.
- Monitor CTR, thumb-stop rate, hold rate, CVR, CAC, fatigue, and scaling opportunities to make optimization decisions.
- Own creator and UGC workflows, including coordination, briefing, asset intake, revisions, and approvals.
- Build and maintain a library of creative learnings and frameworks.
- Collaborate with Performance Marketing, CRO, Brand, Design, and Content teams.
Requirements
- 4–6+ years of experience in performance creative, paid social strategy, or growth marketing.
- Portfolio of winning ads demonstrating measurable outcomes and clear creative contribution.
- Strong direct-response copywriting and audience-messaging skills.
- Deep knowledge of Meta, TikTok, and YouTube algorithms and creative performance.
- Experience scripting and producing high-converting video ads, including UGC, short-form video, and creator-led content.
- Strong experimentation skills, including hypothesis development, performance analysis, and framework creation.
- Experience managing creative agencies, UGC creators, and measurement partners.
- Comfortable using AI tools to accelerate creative production while maintaining quality and judgment.
- Ability to build systems, prioritize high-leverage work, operate autonomously, and work in a fast-moving environment.
Nice to have
- Experience in SaaS, the creator economy, or multi-market acquisition campaigns.
- Knowledge of YouTube short-form and Google Performance Max creative formats.
- Experience localizing creative for global markets.
- Ability to film and edit low-fidelity content using tools such as CapCut and an iPhone.
Compensation and benefits
- Significant and growing paid media investment across Meta, TikTok, YouTube, and Google.
- High autonomy and visibility within Growth Marketing.
- Global, async-friendly work environment with offices in London, Los Angeles, Melbourne, and San Francisco.
- Family-friendly, video-casual culture.
Skills
Meta Ads, Tiktok Ads, Youtube Ads, Google Performance Max, Paid Social, Direct-Response Copywriting, Ugc, Short-Form Video, A/B Testing, Conversion Rate Optimization, Cac Analysis, AI Tools, Capcut
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