Brand and Content Lead
Leads content strategy, editorial operations, video production, PR, and community building for fintech brand targeting eCommerce founders. Builds distinct voice, drives distribution, and ties efforts to pipeline growth using AI-native approaches.
About the job
What You'll Do
- Own Parker's content strategy end to end — blog, newsletter, social, and video — building the system that turns our product advantages into a brand people actively seek out
- Build the editorial operation from scratch — the calendar, workflows, standards, and tooling that lets great content ship consistently
- Develop and execute a video content strategy across YouTube, TikTok, and LinkedIn — from concept through production
- Own content distribution — ensuring every piece of content reaches the right audience through the right channels, including seeding and building presence in existing communities on Reddit, Slack, Discord, and Facebook where founders and operators already congregate
- Build and launch Parker-owned community spaces — a subreddit, Slack group, or equivalent — that give our customers and prospects a home to connect, share, and engage with the brand
- Source and produce customer stories, case studies, and spotlights that show real outcomes — cash saved, inventory financed, brands scaled — and turn them into proof points that move deals forward
- Own PR from scratch — secure media placements, podcast appearances, speaking opportunities, and press coverage that build Parker's credibility with our target audience
- Build relationships with journalists, podcast hosts, and industry voices covering eCommerce, DTC, and fintech
- Track content performance, PR impact, and community growth against metrics that tie directly to brand awareness, inbound interest, and pipeline contribution
What We're Looking For
- You've built from scratch — you've stood up a content operation where there wasn't one. You know the difference between running a team and building the machine
- You've created something people seek out — a brand, publication, newsletter, or community with a real audience and distinct voice
- You're AI-native — you've used AI to fundamentally change how content gets made, you have a strong opinion on where this is headed, and you're already building toward it. But you'd never outsource taste to a tool
- You're a strong editor and storyteller — you can take a complex financial concept and make it land for a founder scrolling LinkedIn at midnight
- You understand distribution as well as creation — you don't just make great content, you know how to get it in front of the right people
- You have a nose for PR — you know how to pitch a story, who to pitch it to, and how to turn a product moment into a media moment
- You think in systems — repeatable playbooks, not one-off campaigns
- You tie content and PR activity to outcomes that matter, including pipeline
Nice To Haves
- Experience in fintech, B2B SaaS, or digital-first / eCommerce brands
- Existing relationships with journalists, podcasters, or creators covering eCommerce, DTC, or fintech
- Hands-on video production or creative direction experience
- Experience building or moderating online communities on Reddit, Slack, Discord, or similar platforms
- Familiarity with the financial challenges facing online brands — cash flow, working capital, margins
Compensation & Perks
- Competitive base salary + bonus
- Early-stage equity
- Health, dental, and vision insurance
- Flexible PTO and remote-friendly setup
- Career development support and internal growth opportunities
- A collaborative, founder-facing culture that values impact and creativity
Skills
Content Strategy, Video Production, Pr, Community Building, Editorial Workflows, Storytelling, Ai Content Tools, Social Media, Newsletter, Analytics
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