Senior Manager, Demand Generation

What You'll Do

• Partner with the VP of Marketing to develop and execute demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. Continuously evaluate performance and recommend improvements.
• Plan, execute, and optimize integrated marketing campaigns (product launches, thought leadership, customer stories, industry trends, competitive initiatives, seasonal programs) that engage target audiences and generate measurable results.
• Own strategy and performance across demand generation channels: Paid Search, Paid Social, Display & Retargeting, Organic Social, Partner Marketing, Sponsorships, Email campaign strategy, Referral and advocacy programs. Optimize channel mix and investment for improved performance and ROI.
• Develop and scale account-based marketing (ABM) programs to deepen engagement with target accounts, support progression, and generate qualified opportunities.
• Own the website as a demand generation engine: landing page strategy, conversion rate optimization (CRO), A/B testing, user journey improvements, and experimentation.
• Develop and execute virtual and in-person events (webinars, executive roundtables, conferences, customer events) to generate pipeline, strengthen relationships, and reinforce market leadership.
• Use data, experimentation, and optimization (including AI-enabled workflows) with Marketing Operations to improve campaign performance, efficiency, and pipeline growth. Test messaging, audiences, channels, offers.
• Partner closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product to align campaigns and ensure marketing contributes to company objectives.

What We're Looking For

• 5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing, with a track record of generating qualified pipeline and supporting revenue growth.
• Experience planning and executing integrated demand generation campaigns across multiple channels.
• Hands-on expertise in paid media, account-based marketing (ABM), website conversion optimization (CRO), campaign management, and marketing analytics.
• Strong analytical skills with the ability to translate data into actionable insights and continuously improve performance.
• Experience managing marketing budgets and optimizing channel investment for maximum return.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong collaboration and communication skills, with experience partnering effectively across Marketing, Sales, RevOps, Product, and Customer Success.
• A builder's mindset—you enjoy solving problems, experimenting with new ideas, and continuously improving how marketing operates.
• Curiosity about emerging technologies and enthusiasm for incorporating AI into modern marketing practices.

Nice to Have

• Experience marketing enterprise SaaS solutions, particularly in HR technology, workforce planning, people analytics, or adjacent markets.
• Experience with HubSpot, Salesforce, 6sense (or similar ABM platforms), Google Analytics, and modern marketing technologies.
• Experience marketing to HR, Finance, IT, or other enterprise business leaders.
• Experience working with mid-market and enterprise sales teams.

Compensation: Base Salary $150,000 - $160,000 USD + Bonus $10,000