Senior Manager, Demand Generation
Lead demand generation strategy and execution for ChartHop's AI-first people platform. Own integrated campaigns, paid/owned channels, ABM, website optimization, and events to generate qualified pipeline and drive revenue growth. Requires 5+ years B2B SaaS demand gen experience, strong analytics, and AI curiosity.
About the job
What You'll Do
- Partner with the VP of Marketing to develop and execute demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. Continuously evaluate performance and recommend improvements.
- Plan, execute, and optimize integrated marketing campaigns (product launches, thought leadership, customer stories, industry trends, competitive initiatives, seasonal programs) that engage target audiences and generate measurable results.
- Own strategy and performance across demand generation channels: Paid Search, Paid Social, Display & Retargeting, Organic Social, Partner Marketing, Sponsorships, Email campaign strategy, Referral and advocacy programs. Optimize channel mix and investment for improved performance and ROI.
- Develop and scale account-based marketing (ABM) programs to deepen engagement with target accounts, support progression, and generate qualified opportunities.
- Own the website as a demand generation engine: landing page strategy, conversion rate optimization (CRO), A/B testing, user journey improvements, and experimentation.
- Develop and execute virtual and in-person events (webinars, executive roundtables, conferences, customer events) to generate pipeline, strengthen relationships, and reinforce market leadership.
- Use data, experimentation, and optimization (including AI-enabled workflows) with Marketing Operations to improve campaign performance, efficiency, and pipeline growth. Test messaging, audiences, channels, offers.
- Partner closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product to align campaigns and ensure marketing contributes to company objectives.
What We're Looking For
- 5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing, with a track record of generating qualified pipeline and supporting revenue growth.
- Experience planning and executing integrated demand generation campaigns across multiple channels.
- Hands-on expertise in paid media, account-based marketing (ABM), website conversion optimization (CRO), campaign management, and marketing analytics.
- Strong analytical skills with the ability to translate data into actionable insights and continuously improve performance.
- Experience managing marketing budgets and optimizing channel investment for maximum return.
- Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Strong collaboration and communication skills, with experience partnering effectively across Marketing, Sales, RevOps, Product, and Customer Success.
- A builder's mindset—you enjoy solving problems, experimenting with new ideas, and continuously improving how marketing operates.
- Curiosity about emerging technologies and enthusiasm for incorporating AI into modern marketing practices.
Nice to Have
- Experience marketing enterprise SaaS solutions, particularly in HR technology, workforce planning, people analytics, or adjacent markets.
- Experience with HubSpot, Salesforce, 6sense (or similar ABM platforms), Google Analytics, and modern marketing technologies.
- Experience marketing to HR, Finance, IT, or other enterprise business leaders.
- Experience working with mid-market and enterprise sales teams.
Compensation: Base Salary $150,000 - $160,000 USD + Bonus $10,000
Skills
Demand Generation, Growth Marketing, Integrated Campaigns, Paid Media, Account-Based Marketing, ABM, Conversion Rate Optimization, Cro, Marketing Analytics, HubSpot, Salesforce, 6Sense, Google Analytics
Similar jobs
Growth Marketing jobs
Mirage
New York, NY
Own and scale end-to-end lifecycle marketing programs for an AI-native video platform, driving onboarding, conversion, retention, and winback across mobile and web. Requires 7+ years of experience building lifecycle programs at a software or subscription business, expert Iterable proficiency, and strong analytical skills.
Cantina
San Francisco, CA
Own Cantina’s lifecycle product strategy across email, push, and in-product messaging, using analytics and experimentation to improve activation, retention, resurrection, and monetization. The role requires 6+ years of product, growth, lifecycle, or retention experience plus hands-on CRM, SQL, and cross-functional delivery expertise.
Talkiatry
Remote
Leads paid social creative strategy and an always-on testing engine for patient acquisition, translating performance data into briefs, creator programs, and scalable messaging. Requires 5+ years of B2C digital marketing experience, strong direct-response expertise, and fluency in creative performance metrics.
Suger
San Francisco, CA
Build the marketing engine for a growing B2B SaaS company, owning brand, organic demand generation, content, events, partner marketing, and marketing systems. The role requires 5+ years of B2B marketing experience, strong SEO and demand-generation expertise, and a hands-on, data-driven approach.
Teleport
United States
Owns Teleport’s lifecycle marketing systems, converting account and relationship signals into automated outreach, qualified meetings, and pipeline. The role requires 8+ years building lifecycle, ABM, or revenue-marketing motions, strong CRM and automation fluency, and close partnership with Sales and RevOps.