Senior EMEA Marketing Manager
Leads EMEA field marketing strategy and execution, owning the regional event calendar, sponsorships, vendors, Sales alignment, and ROI reporting. The role requires 8+ years of B2B SaaS marketing experience and hands-on expertise with CRM, marketing automation, and event platforms.
About the job
Responsibilities
- Own the EMEA field calendar end-to-end, including planning, execution, and post-event follow-through across owned events, third-party conferences, sponsorships, executive roundtables, and partner co-marketing events.
- Lead the regional sponsorship approach and vendor management, including negotiating sponsorship packages and deliverables and coordinating assets with agencies, partners, and vendors.
- Design differentiated, memorable experiences that engage audiences and build brand awareness.
- Partner closely with EMEA Sales and SDR teams on field activities, on-site engagement, and structured post-event follow-up.
- Track leads, pipeline capture, and spend against marketing activities and campaigns, and report results to leadership.
- Operate independently by defining approaches, budget requests, formats, and vendors aligned with Sales needs and international Marketing strategy.
- Contribute to other regional marketing campaigns, including digital and ABM-style programs.
Requirements
- 8+ years of experience in a similar marketing role, focused on events and field campaigns for B2B SaaS.
- Experience owning a full event calendar end-to-end, including strategy, budgeting, execution, and post-event reporting, with close interaction with Sales.
- Direct experience negotiating sponsorships and managing multiple vendors and stakeholders simultaneously.
- Hands-on experience with a CRM such as Salesforce, a marketing automation platform such as Marketo or HubSpot, and event management tools such as Splash, Bizzabo, or Cvent.
- Experience working across or with different European markets, such as DACH or Central Europe.
- Cultural awareness and sensitivity when operating across EMEA markets.
- Confident communication skills and the ability to guide internal stakeholders and operate independently.
Nice-to-haves
- Experience supporting or executing regional digital, localized, or ABM-style campaigns alongside field and event marketing.
- An additional language.
Compensation and Benefits
- No compensation or benefits information provided.
Skills
B2B Saas Marketing, Field Marketing, Event Marketing, Event Planning, Sponsorship Negotiation, Vendor Management, Salesforce, Marketo, HubSpot, Splash, Bizzabo, Cvent, Abm Marketing, CRM
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