Senior Manager, Brand Social
Lead Zocdoc's organic social media strategy across Instagram, TikTok, YouTube and emerging platforms. Develop campaigns, oversee content production and community management, analyze performance, and build scalable systems to drive brand awareness, affinity and engagement for patients and providers. Requires 8-10 years experience in organic brand social.
About the job
Your day to day is…
- Lead Zocdoc’s organic social strategy (Instagram, TikTok, YouTube, and emerging channels), building awareness, affinity, and engagement among patients and providers.
- Develop and execute always-on social programming and campaigns, ensuring content is high-quality, on-brand, and optimized for each platform.
- Lead content ideation and oversee production.
- Manage internal and external creatives to deliver best-in-class social content.
- Contribute to broader brand initiatives, bringing social insight and creative input into the development of strategy and creative.
- Experiment with formats, trends and real-time moments that extend reach and cultural relevance.
- Lead community management, acting as the voice of Zocdoc on social platforms, participating in conversations, and building meaningful relationships with audiences and creators.
- Own performance tracking and analytics for organic social, translating insights into clear actions and continuous optimization.
- Build systems and workflows that enable efficient, high-quality creative production at scale.
- Drive cross-functional alignment. Partner with internal stakeholders to ensure integrated storytelling and maximize the impact of campaigns, launches, and brand moments across social channels.
- Define and drive Zocdoc’s creator strategy, ensuring strong brand alignment, and measurable impact.
You’ll enjoy this role if you are…
- A strategist who can connect social efforts to brand and business goals.
- A creative thinker who brings distinctive ideas, programs, and strategies to the table.
- An action-oriented maker who likes to get hands-on: writing briefs, doing the work, bringing ideas to life that move the needle.
- A true collaborator who values strong cross-functional partnership and approaches work as a team sport.
- Analytical, using data and insights to measure and continually improve performance.
- A process-oriented builder, excited to build the systems and foundations that will help the brand scale.
You’ll be successful in this role if you have…
- 8–10 years of experience in organic brand social
- Proven track record developing and executing social strategies that drive brand growth
- Experience in community management
- Familiarity with reputation management and social listening
- Experience building scalable social frameworks and measuring performance; connecting efforts back to the business.
Benefits
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
Skills
Organic Social Strategy, Content Ideation, Content Production, Community Management, Social Listening, Reputation Management, Social Analytics, Creator Strategy, Brand Strategy, Cross-Functional Collaboration
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