Founding Product Marketing Manager

Key Responsibilities

• Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
• Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement.
• Create high-impact customer marketing assets: case studies, testimonials, video spotlights, and customer stories.
• Partner with Sales and Customer Success to amplify customer advocacy and expand adoption.
• Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy.
• Build and maintain sales enablement resources (battle cards, pitch decks, one-pagers).
• Analyze competitive landscape and market trends to refine Collectly's positioning.

Success Metrics (90 Days)

• Rapidly ramp on product, ICP, and competitive landscape.
• Refine core positioning and upgrade key messaging and sales assets.
• Deliver enablement used in active deals and stand up a repeatable GTM launch framework.
• Identify the highest-leverage gaps in how we position and sell.

Success Metrics (Two Quarters)

• Improved win rates and sales efficiency driven by stronger positioning and enablement.
• Consistent, high-quality product and feature launches.
• A steady pipeline of customer proof (case studies, references) used across the funnel.
• Clear, differentiated category narrative and alignment across Product, Sales, and Marketing.

Required Qualifications

• 5+ years of experience in B2B SaaS Product Marketing, Customer Marketing in a SaaS healthcare tech environment.
• Background in healthcare, RCM, or EHR ecosystems.
• Strong storytelling ability — translate technical features into clear, compelling customer benefits.
• Experience building GTM launch plans and enablement assets that drive adoption.
• Exceptional written and verbal communication skills.
• Comfortable interviewing customers, building case studies, and creating advocacy programs.
• Highly collaborative, able to work across Product, Sales, and Marketing.
• Familiarity with sales enablement tools and platforms.

Core Competencies

• Strong positioning and narrative development — translate product into clear business value.
• Deep understanding of B2B SaaS buying cycles and enterprise sales motion.
• Ability to improve how deals are won through messaging and enablement.
• Data-driven mindset with a focus on measurable GTM impact.
• High-standards, strong ownership, and bias toward action.
• Thrives in fast-paced, ambiguous environments.

Preferred Qualifications

• Experience supporting enterprise or mid-market sales teams.
• Familiarity with AI-driven or workflow automation products.
• Track record of building customer proof (case studies, advocacy, references).

Compensation & Benefits

• Competitive Compensation: $150,000 - $185,000 per year
• Unlimited PTO
• Fully paid medical, dental, and vision insurance
• Equity with stock options
• 401(k) with generous company match
• Student loan support contributions