Head of Growth
Leads Mach9’s growth and marketing engine, owning pipeline strategy, product launches, demand generation, and customer expansion. The role combines team leadership with hands-on execution and requires B2B growth experience, startup scaling expertise, ABM experience, and fluency with AI-driven workflows.
About the job
Responsibilities
- Own growth strategy and pipeline goals, including qualified pipeline creation, customer expansion, and revenue generation.
- Build and optimize marketing programs, automation, and lifecycle motions across the funnel.
- Establish targets, budgets, metrics, and attribution, using performance data to prioritize investment.
- Scale proven channels such as LinkedIn, webinars, and events, while expanding into paid advertising and partnerships.
- Develop and execute go-to-market campaigns for new products and capabilities.
- Partner with sales on coordinated campaigns, opportunity conversion, and sales enablement content.
- Develop customer stories, referrals, advocacy, community, cross-sell, and expansion campaigns.
- Hire, coach, and develop the marketing team while managing agencies, contractors, and specialists.
Requirements
- 5+ years of experience in B2B demand generation, revenue marketing, or growth, with measurable pipeline impact.
- Experience in a high-performing growth organization.
- Early-stage startup experience building a marketing function and scaling a business to $25M+ in ARR.
- Hands-on experience running account-based marketing programs with sales.
- Deep expertise in demand generation or revenue marketing and readiness to own the full marketing function.
- Player-coach mindset with the ability to set strategy, manage a team, and execute critical initiatives.
- Fluency with AI tools for research, content creation, and automation.
- Experience building workflows with tools such as Zapier, n8n, or Clay.
- Ability to use AI-assisted coding tools to create landing pages, internal tools, and experiments.
Skills
B2B Demand Generation, Revenue Marketing, Account-Based Marketing, Pipeline Generation, Go-to-Market Strategy, Marketing Automation, Lifecycle Marketing, Linkedin Marketing, Webinars, Paid Advertising, Sales Enablement, Zapier, n8n, Clay, Artificial Intelligence
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