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Broccoli AIBroccoli AISan Francisco, CA

Head of Demand Gen

Own pipeline creation and scale demand generation systems for B2B sales at an AI SaaS startup serving home service contractors.

Salary not listed
On-site8+ YOEGrowth Marketing

About the role

What you’ll own

  • Pipeline generation across SMB, mid-market, and enterprise
  • Demand gen strategy and execution across inbound + outbound
  • Funnel optimization and conversion improvement
  • Experimentation across channels, messaging, and GTM motions
  • Attribution, CAC, pipeline reporting, and performance metrics
  • AI-driven growth systems and automations
  • Hiring and scaling the demand gen function over time

Must-haves

  • Strong analytical and growth mindset
  • 8+ yrs of proven track record driving B2B pipeline
  • Highly experiments-driven
  • AI-native and excited about using AI to scale execution
  • High-agency and fast-moving
  • Comfortable operating strategically and hands-on
  • Excited to work in-office five days a week

Strong plus

  • Experience at a high-growth Series B/C startup
  • Vertical SaaS or SMB software experience
  • Experience building both inbound and outbound pipeline systems
  • Founder/operator mentality

Skills

B2B Demand GenerationPipeline GenerationFunnel OptimizationMarketing AttributionCac AnalysisA/B TestingGo-to-Market StrategyAI AutomationInbound MarketingOutbound Marketing
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