Senior ABM & Campaign Manager
Leads account-based marketing and integrated demand-generation campaigns for technical B2B audiences, owning strategy, experimentation, marketing automation, reporting, account penetration, and pipeline contribution. Requires 6+ years of ABM or demand-generation experience.
About the job
Responsibilities
- Build and own bespoke account-based marketing (ABM) programs for top accounts, partnering with Sales on account tiering, buying-group mapping, and activation plays.
- Design and run integrated campaigns across paid media, email, content syndication, webinars, gifting, and meeting-maker programs.
- Partner with Field Marketing and Events on pre-event account targeting, warm-up, digital amplification, and post-event retargeting.
- Develop campaign architecture, messaging, and creative across the customer journey with Product Marketing, Brand, Design, and Content teams.
- Run continuous testing across ad creative, landing pages, targeting, and channel mix to improve conversion.
- Work with RevOps as the business owner of the demand-generation and ABM stack, influencing tooling decisions and AI-tooling development.
- Own account penetration and pipeline contribution against new-logo goals, campaign performance, and success reporting.
Requirements
- 6+ years of experience in B2B demand generation, campaigns, or ABM, preferably at SaaS or AI-native/digital-first companies.
- Experience marketing to technical decision-makers and practitioners in engineering, IT, or cybersecurity.
- Proven experience building and scaling integrated campaigns across digital, events, content, and account-based channels.
- Deep ABM expertise, including account tiering, buying-group mapping, intent data, orchestration, and measurement.
- Experience working with digital agencies across paid social and paid search.
- Fluency with marketing automation and campaign operations tools such as Marketo, HubSpot, or similar, including lead lifecycle management.
- Data-driven approach and experience using reporting tools such as Hex or Tableau.
Compensation
- US base salary: $190,000–$225,000, plus equity and benefits.
Skills
Account-Based Marketing, Demand Generation, Campaign Management, Paid Media, Email Marketing, Content Syndication, Webinars, Intent Data, Marketo, HubSpot, Lead Lifecycle Management, Paid Social, Paid Search, Tableau, Hex
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