B2B Growth Marketing Lead

Responsibilities

• Build and own OpenArt’s B2B marketing engine and enterprise demand generation strategy.
• Plan, launch, and optimize campaigns across paid social, paid search, and emerging channels.
• Own campaign targeting, bidding, budget pacing, channel mix, and performance optimization.
• Develop the B2B advertising playbook and set creative and audience strategy for LinkedIn and other B2B channels.
• Run account-based marketing programs for named accounts and priority market segments.
• Coordinate ABM campaigns with Sales and Lifecycle Marketing, aligning programs with GTM priorities, launches, solution plays, account tiers, regions, and revenue goals.
• Own the enterprise funnel from account engagement and qualified demand through opportunities, pipeline, and revenue.
• Build an attribution framework and run incrementality and lift tests to measure paid media contribution.
• Maintain campaign tracking and data hygiene; report click-attributed and view-attributed performance separately.
• Define and manage cost per qualified sales opportunity by channel.
• Own the B2B editorial calendar and map content to each stage of the buyer journey.
• Partner with Product Marketing on audiences, positioning, and campaign messaging, and with SEO on discoverability through Google and AI search.
• Brief writers and creative partners and integrate AI into creative development, targeting, reporting, analysis, and campaign optimization.

Requirements

• 5–8 years of B2B growth or performance marketing experience, including direct media buying.
• Strong LinkedIn Ads and account-based marketing experience, with a record of generating measurable sales pipeline.
• Experience building a B2B channel, program, or function from zero to one and demonstrating business impact.
• Experience bridging product-led growth and enterprise sales, including understanding handoffs between self-serve and sales-led motions.
• Ability to own an editorial calendar, brief writers, and collaborate with SEO.
• Strong analytical judgment and experience measuring paid media contribution to pipeline and revenue beyond platform attribution.
• Daily use of AI tools in marketing workflows.
• Ability to work independently and prioritize effectively in a fast-moving startup.
• Based in the Bay Area or willing to relocate.

Nice to Have

• Experience marketing or selling to marketing, advertising, media, or creative teams.
• Consumer performance marketing experience at scale across TikTok, Meta, Reddit, or similar platforms.
• Experience with incrementality testing, lift testing, or other methods beyond last-click attribution.
• Familiarity with LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, Amplitude, or HubSpot.
• Active use of AI creative tools.