Digital Experience Manager
Owns Limble’s web marketing strategy, Webflow platform, technical SEO, AI-search visibility, and conversion performance. The role requires 5+ years of digital marketing or web strategy experience, hands-on Webflow expertise, front-end literacy, and strong knowledge of analytics and marketing technology.
About the job
Responsibilities
- Own the web marketing strategy and roadmap for website and digital properties supporting pipeline, brand, and growth goals.
- Manage the Webflow CMS, page structure, design system implementation, publishing workflows, and overall site health.
- Lead technical SEO, including site architecture, crawlability, structured data/schema, Core Web Vitals, internal linking, and on-page optimization.
- Improve visibility in AI Overviews, AI Mode, and LLM-based assistants through answer-engine and generative-engine optimization.
- Maintain visual and UX quality in partnership with brand resources.
- Partner with developers on custom Webflow builds, integrations, and technical implementation.
- Track organic, direct, and referral traffic, on-site conversion, MQLs, and pipeline impact.
- Manage domains, redirects, technical governance, and future platform or brand migrations.
- Integrate marketing tools and platforms, troubleshoot website issues, maintain site security and backups, and monitor basic hosting infrastructure.
- Use Google Analytics, Search Console, and CRM reporting to identify and deliver insights.
- Stay current on web and martech trends and recommend improvements to the technology stack.
Requirements
- 5+ years of experience in digital marketing, web strategy, or a closely related role; B2B SaaS experience is strongly preferred.
- Hands-on Webflow expertise, including Designer, CMS, interactions, hosting, and publishing.
- Strong technical SEO fluency, including site architecture, schema, and Core Web Vitals.
- Working knowledge of how AI search tools and LLM-based assistants source and cite content, and how to optimize for them.
- Strong design judgment and the ability to direct and evaluate creative work.
- Basic front-end development capabilities in HTML, CSS, and JavaScript.
- Ability to translate marketing needs into technical requirements and manage external development resources.
- Experience integrating CRM, email and marketing automation, forms, chat, and personalization tools.
- Ability to troubleshoot website bugs, performance issues, and cross-browser or device compatibility problems.
- Experience with Google Analytics and Search Console; Salesforce or similar CRM reporting is beneficial.
Nice to Have
- SEO and competitive research tools such as Ahrefs or Semrush.
- Coordination with PR or earned-media teams across Reddit, review sites, trade press, and other third-party channels.
- Front-end framework experience with React or Vue.
- Familiarity with HubSpot, Marketo, or Salesforce.
- Experience with A/B testing tools such as Optimizely, VWO, or comparable alternatives.
- Basic design skills with Figma or Adobe XD.
- Email template coding and testing experience, including HTML email and Litmus.
- Familiarity with paid-media landing page requirements, UTM tracking, and pixel implementation.
Compensation & Benefits
- Salary: $110,000–$120,000
- Fully remote position
- Flexible PTO
- 13 paid company holidays
- Paid parental leave
- Health, dental, and vision insurance
- Employer-paid basic life insurance and short-term disability insurance
- Company contribution match for HSA and 401(k)
- Flexible spending accounts
- Monthly employee wellness stipend
- Learning and development reimbursement
- Pet insurance
Skills
Webflow, Technical Seo, Schema Markup, Core Web Vitals, JavaScript, HTML, CSS, Google Analytics, Google Search Console, CRM, Marketing Automation, React, Vue, Ahrefs, Semrush
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