Marketing Services Program Manager

Owns marketing campaign execution processes across email, landing pages, and paid media, using Marketo to design scalable nurture and trigger campaigns. The role requires 5+ years in marketing automation or campaign management, strong project management and analytical skills, and a bachelor's degree or equivalent experience.

About the job

Responsibilities

Serve as the process owner for campaign execution across email, landing pages, and paid media, supporting Growth, Lifecycle, EMEA, and Demand Marketing teams.
Scope campaign requirements, assess complexity, and lead capacity planning to ensure smooth and timely execution.
Consult on best practices in Marketo, focusing on automation, scalability, and operational design.
Design and execute complex nurture and trigger campaigns, then standardize and scale them for broader use.
Partner with marketing stakeholders to streamline workflows, reduce friction, and optimize campaign delivery.
Lead programs that address recurring execution challenges by defining objectives and success metrics and building repeatable processes.
Identify operational risks early, communicate clearly with stakeholders, and implement sustainable solutions.
Drive ongoing improvements in marketing execution through process innovation, automation, and efficiency.
Collaborate cross-functionally with Growth, Regional and Demand Marketing, Engineering, and Design to align priorities and execution strategy.
Maintain scalable documentation and support coordination with offshore production teams.

Requirements

5+ years of experience in marketing automation or campaign management, ideally in a fast-paced environment.
3+ years of experience with Marketo, including developing scalable programs and driving successful campaign outcomes.
Demonstrated project management experience leading cross-functional initiatives.
Excellent communication skills, with the ability to convey complex ideas effectively to diverse stakeholders.
Strong analytical skills and a detail-oriented mindset for tracking performance metrics, analyzing data, and identifying improvement opportunities.
Ability to work independently and collaboratively in a team-oriented environment.
Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
Proactive mindset and passion for continuous learning and improvement.

Nice-to-haves

Experience in the technology or financial services sectors, ideally within a high-growth company.
Familiarity with digital marketing channels, including paid media, SEO, and landing page optimization.
Knowledge of marketing automation tools and processes that improve campaign execution efficiency and scalability.
Ability to thrive in a rapidly changing environment.
Experience managing or collaborating with an offshore production team to streamline operations.

Skills

Marketo, Marketing Automation, Campaign Management, Project Management, Email Marketing, Paid Media, SEO, Landing Page Optimization, Marketing Analytics, Process Improvement, Capacity Planning, Cross-Functional Collaboration