Product Marketing Manager

Responsibilities

• Define and refine Topsort’s market narrative, articulating why infrastructure > legacy ad servers, and clarifying perspectives on CDPs, AI, auction optimization, and monetization.
• Develop clear messaging by ICP, region, and maturity stage; ensure consistency across all sales and marketing touchpoints.
• Own competitive positioning frameworks, create structured battlecards and objection guides, identify recurring loss patterns, and turn competitive pressure into narrative advantage.
• Lead go-to-market strategy for new modules and features; translate product functionality into revenue impact; define value propositions by persona; support pricing positioning with RevOps.
• Create high-quality pitch narratives, develop executive-level messaging frameworks, standardize ROI stories and monetization cases to improve enterprise confidence in strategic deals.
• Define target verticals and maturity tiers; align messaging by region (LATAM, EMEA, NA, APAC); clarify where the company wins most decisively; help Sales prioritize with strategic clarity.

Requirements

• Bachelor or Master's degree in Marketing, Business or a related field (technical background is a plus).
• 5–8+ years in B2B SaaS or ad tech product marketing.
• Experience scaling from ~$10–40M ARR toward $100M+ ARR.
• Strong commercial instincts and customer empathy.
• Able to simplify complex infrastructure and technical concepts.
• Strong positioning, messaging, and storytelling skills.
• Analytical enough to partner with RevOps, Sales, and Product.
• Strategic thinker who enjoys getting hands-on to execute.
• Comfortable moving fast with ambiguity and limited structure.
• Excellent cross-functional collaboration and stakeholder management.
• Bias toward action with strong ownership and accountability.

Nice-to-Haves

• Retail media, ad tech, marketplace, or infrastructure experience.
• Experience defining a new category or subcategory.
• Experience supporting enterprise sales teams globally.