Skip to content
WarpWarpNew York, NY

Head of Demand Generation

Own top-of-funnel pipeline creation for a Series B AI-native HR platform. Run paid acquisition, website conversion, and lifecycle programs to feed a growing sales team.

Salary not listed
On-site6+ YOEGrowth Marketing

About the role

What you'll do

  • Own pipeline creation as a number. Marketing-sourced qualified pipeline is your scoreboard, at 3-4x coverage on the bookings target.
  • Run paid acquisition across channels with a real bar for CAC and payback.
  • Own website conversion: traffic to demo, the funnel math, and the experiments that move it.
  • Build lifecycle and nurture programs that turn inbound interest into qualified demos.
  • Partner with sales and RevOps on attribution, routing, and the handoff that decides whether a lead becomes revenue.
  • Build the demand gen function as spend scales post-Series B.

What we're looking for

  • 6+ years in demand gen or growth marketing at a B2B SaaS company, including scaling pipeline through a growth stage.
  • You think in funnels and own a number. You can tie spend to pipeline to revenue.
  • Hands-on operator who can run the channels yourself now and hire as you grow.
  • Strong partnership instincts with sales. You measure yourself on revenue, not leads.

Nice to Have

  • Experience marketing to founders, finance, or people and ops buyers.
  • Fintech, HR tech, or developer-adjacent background.

Skills

Demand GenerationGrowth MarketingPaid AcquisitionB2B Saas MarketingPipeline GenerationWebsite Conversion OptimizationLifecycle MarketingMarketing AttributionSales PartnershipFunnel Analysis
Nooks

Head of Field & Executive Marketing

NooksUnited States

Lead the development and execution of Nooks' field and executive marketing strategy to drive enterprise growth through high-touch experiences, account-based programs, premium events, and community building. Requires 8+ years in B2B growth marketing with proven ability to create measurable business impact and partner with Sales and executives.

Salary not listed
Remote8+ YOEGrowth Marketing
Nooks

Head of Growth Marketing

NooksSan Francisco, CA

Lead Nooks' Growth Marketing to build acquisition engines, own digital channels (paid, SEO, CRO, webinars), drive experimentation and AI-powered optimization, establish scalable marketing operations, and build a high-performing team to generate pipeline and revenue growth for the AI sales platform.

Salary not listed
Hybrid8+ YOEGrowth Marketing
Rad AI

Director, Demand Generation

Rad AIUnited States

Lead full-funnel demand generation strategy and execution for Rad AI's healthcare AI solutions. Own integrated campaigns across paid, email, webinars, partners and ABM, drive qualified enterprise pipeline, partner with Sales/RevOps, and build operating discipline in a fast-paced B2B SaaS environment. Requires 10+ years experience and HubSpot fluency.

160k – 185k/yr
Remote10+ YOEGrowth Marketing
Nourish

Director, Growth Creative

NourishNew York, NY

Lead the Growth Creative function at Nourish, owning strategy, team, production systems, and the creative-to-performance feedback loop for paid marketing channels. Requires 7-9 years in creative strategy or performance marketing, strong creative instincts, people leadership, and experience building scalable creative systems from scratch in high-growth DTC or agency environments.

Salary not listed
Hybrid7+ YOEGrowth Marketing
Drata

Senior Director, Demand Generation

DrataUnited States

Lead end-to-end demand generation strategy and execution for B2B SaaS, owning multi-channel pipeline creation, AI-integrated workflows, campaign optimization, and team leadership to drive revenue targets in alignment with Sales and RevOps.

189k – 292k/yr
Remote8+ YOEGrowth Marketing