Head of Demand Generation
Own top-of-funnel pipeline creation for a Series B AI-native HR platform. Run paid acquisition, website conversion, and lifecycle programs to feed a growing sales team.
About the job
What you'll do
- Own pipeline creation as a number. Marketing-sourced qualified pipeline is your scoreboard, at 3-4x coverage on the bookings target.
- Run paid acquisition across channels with a real bar for CAC and payback.
- Own website conversion: traffic to demo, the funnel math, and the experiments that move it.
- Build lifecycle and nurture programs that turn inbound interest into qualified demos.
- Partner with sales and RevOps on attribution, routing, and the handoff that decides whether a lead becomes revenue.
- Build the demand gen function as spend scales post-Series B.
What we're looking for
- 6+ years in demand gen or growth marketing at a B2B SaaS company, including scaling pipeline through a growth stage.
- You think in funnels and own a number. You can tie spend to pipeline to revenue.
- Hands-on operator who can run the channels yourself now and hire as you grow.
- Strong partnership instincts with sales. You measure yourself on revenue, not leads.
Nice to Have
- Experience marketing to founders, finance, or people and ops buyers.
- Fintech, HR tech, or developer-adjacent background.
Skills
Demand Generation, Growth Marketing, Paid Acquisition, B2B Saas Marketing, Pipeline Generation, Website Conversion Optimization, Lifecycle Marketing, Marketing Attribution, Sales Partnership, Funnel Analysis
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