Lead Product Designer, Growth
Lead product design for Perplexity’s Growth organization, shaping acquisition, onboarding, conversion, upsell, and retention experiences. The role requires 5+ years of consumer or prosumer product design experience, strong visual and interaction skills, and a data-informed experimentation mindset.
About the job
Responsibilities
- Lead product design for Growth across the full funnel, including acquisition, onboarding, activation, conversion, upsells, and retention.
- Design first-run and onboarding experiences that help users reach value quickly.
- Create consumer acquisition and activation surfaces, conversion and upsell flows, paywalls, pricing experiences, and plan comparisons.
- Partner with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy.
- Design and run experiments, using usage data and metrics to guide decisions and measure impact.
- Ship features that balance established UI paradigms with novel applications of AI.
- Design both 0-to-1 products and scalable optimizations.
- Contribute to design processes that support frequent, high-quality shipping.
- Partner with brand design to make growth surfaces effective and memorable.
Requirements
- 5+ years of industry experience.
- Experience designing consumer or prosumer products, with a strong track record in growth design.
- Deep understanding of onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention.
- Data-informed approach with fluency in experimentation, funnels, metrics, and usage analysis.
- Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy.
- Ability to work across 0-to-1 product design and large-scale optimization.
- Excellent visual, UI, and interaction design skills.
- Excellent communication skills with teammates and users.
- Strong focus on shipping high-quality software.
Nice to Have
- Ability to prototype or code design ideas.
- Experience or interest in coding with React or SwiftUI.
Compensation
- Annual salary: $180,000–$300,000.
Skills
Growth Design, Product Design, User Onboarding, Conversion Optimization, A/B Testing, Funnel Analysis, Metrics, UI Design, Interaction Design, Prototyping, React, SwiftUI, Artificial Intelligence
Similar jobs
Product Design jobs
Perplexity
San Francisco, CALead product designer owning 0→1 enterprise and multiplayer experiences, including role-based administration, permissions, privacy, security, and compliance workflows. Requires 5+ years of industry experience, strong visual and interaction design skills, and the ability to optimize products at scale.
Creditgenie
New York, NY
Senior product designer owning a consumer mobile product space end-to-end, from discovery through post-launch iteration, while shaping design systems and influencing the roadmap. Requires 6+ years of experience, strong product-design craft, mobile expertise, written communication, and cross-functional leadership.
Rula
United States
The Senior Product Designer will create provider-facing tools that simplify administrative workflows and support clinical decision-making. The role requires 5+ years of product design experience, strong workflow-design skills, Figma mastery, and cross-functional ownership from discovery through delivery.
DuckDuckGo
United StatesDesign-first senior engineer who prototypes and implements product experiences in code, partners closely with front-end engineers, and maintains high design-system quality across products used by millions. Requires 7+ years in product design or design engineering and strong skills in accessibility, interaction, motion, research, and experimentation.
Gusto
Denver, CODesigns and evolves Gusto’s Workbench product design system, including components, tokens, documentation, and AI-assisted tooling. The role requires extensive product design and design-systems experience, strong technical collaboration, Figma expertise, and fluency with AI workflows.